The future of marketing in the NHS

By Creativeworld

20 Sep 2017

With the NHS’s birthday just passed, our very own Business Development Manager, David Bennett, reflects on health services and what he thinks will be the future of marketing in the NHS.

Communication is key

The NHS is constantly looking for new and innovative ways to communicate with the public. With times rapidly changing, and technological advancements becoming essential for service development, the need for change in the NHS is ever apparent. This change is coming in the form of digital technology, smarter communications and evidence based campaigns. Ultimately, with the aim to promote a positive message.

What’s changing?

There are many advancements being made in GP practices, such as SKYPE consultations. So far these sessions have received very positive feedback. We are currently working in partnership across Lancashire and Cumbria to encourage patients to make their appointments online with their GP Practices. This is with the objective of making appointments an easier process.

We recently ran a campaign in which we used Facebook Ads to target a specific demographic, in order to raise awareness of a dedicated service for young adults. Ultimately, we received over 30,000 impressions and as a result, the services are now running more efficiently. Most of all, the Trusts found that their patients were seen quicker and at their own convenience!

This is a dedicated service, led by Adam, our Digital Marketing Manager and his team…

Embracing Social Media

One thing for certain is that health services across the country are now fully embracing social media and targeted marketing. So much so that they’ve introduced their own social media toolkit in order to engage smarter with their audience, raise their profile and educate the public. On top of this, in recent times we have also seen a rise in the use of paid advertising.

This is an attempt to capture the attention of younger generations and boost the exposure of their campaigns and services. One example of this is the South West Yorkshire Partnership NHS Foundation Trust recruitment campaign, which was a campaign that had the objective of marketing two new positions in the Trust. After a series of promoted posts, the Trust found candidates to fill both positions, making the campaign an excellent success.

There’s now a recognition of how Social media has become a part of many people’s daily lives. It’s a fantastic opportunity for organisations and individuals to listen and have conversations with the people they wish to influence.

We tailor each of our Social Media packages dependant on the client’s objectives. Our aim at Creativeworld is to integrate this with their ongoing marketing activities. We want to get an understanding of their capabilities and work with them along the way.

Here’s To The Future

It’s going to be a year of great change for marketing and engagement in the NHS, and I am excited to see what trends will follow. I’d also like to add that I’m proud of our NHS and have had the pleasure of working with many clients who all love working to create a healthier future, together.

I have a real passion for healthier outcomes, improving services and effective care. Several of my ongoing projects have these values as their drivers to achieve success. Ultimately, for our clients in the Health sector, social media will be without a doubt, the best way to reach out to new audiences.

By Dave Bennett. Email: [email protected] For Social Media enquires email: [email protected]

Latest news

1

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London. The Rt Hon Jonathan Reynolds, the Rt Hon Christopher Luxon and the Rt Hon Steve Reed (L-R Front Row) David Hammond, and Daniel Knowles

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London.

30 Apr 2025

2

Northstone secures full planning permission for 50 new homes in Edenfield Edenfield housing development

Northstone secures full planning permission for 50 new homes in Edenfield

29 Apr 2025

3

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens Dovestone Gardens launch

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens

29 Apr 2025

4

PHX Training welcomes new business leader to drive learner success Louise Kirby

PHX Training welcomes new business leader to drive learner success

29 Apr 2025

5

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire Lidl

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire

29 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin