The future of marketing in the NHS

By Creativeworld

20 Sep 2017

With the NHS’s birthday just passed, our very own Business Development Manager, David Bennett, reflects on health services and what he thinks will be the future of marketing in the NHS.

Communication is key

The NHS is constantly looking for new and innovative ways to communicate with the public. With times rapidly changing, and technological advancements becoming essential for service development, the need for change in the NHS is ever apparent. This change is coming in the form of digital technology, smarter communications and evidence based campaigns. Ultimately, with the aim to promote a positive message.

What’s changing?

There are many advancements being made in GP practices, such as SKYPE consultations. So far these sessions have received very positive feedback. We are currently working in partnership across Lancashire and Cumbria to encourage patients to make their appointments online with their GP Practices. This is with the objective of making appointments an easier process.

We recently ran a campaign in which we used Facebook Ads to target a specific demographic, in order to raise awareness of a dedicated service for young adults. Ultimately, we received over 30,000 impressions and as a result, the services are now running more efficiently. Most of all, the Trusts found that their patients were seen quicker and at their own convenience!

This is a dedicated service, led by Adam, our Digital Marketing Manager and his team…

Embracing Social Media

One thing for certain is that health services across the country are now fully embracing social media and targeted marketing. So much so that they’ve introduced their own social media toolkit in order to engage smarter with their audience, raise their profile and educate the public. On top of this, in recent times we have also seen a rise in the use of paid advertising.

This is an attempt to capture the attention of younger generations and boost the exposure of their campaigns and services. One example of this is the South West Yorkshire Partnership NHS Foundation Trust recruitment campaign, which was a campaign that had the objective of marketing two new positions in the Trust. After a series of promoted posts, the Trust found candidates to fill both positions, making the campaign an excellent success.

There’s now a recognition of how Social media has become a part of many people’s daily lives. It’s a fantastic opportunity for organisations and individuals to listen and have conversations with the people they wish to influence.

We tailor each of our Social Media packages dependant on the client’s objectives. Our aim at Creativeworld is to integrate this with their ongoing marketing activities. We want to get an understanding of their capabilities and work with them along the way.

Here’s To The Future

It’s going to be a year of great change for marketing and engagement in the NHS, and I am excited to see what trends will follow. I’d also like to add that I’m proud of our NHS and have had the pleasure of working with many clients who all love working to create a healthier future, together.

I have a real passion for healthier outcomes, improving services and effective care. Several of my ongoing projects have these values as their drivers to achieve success. Ultimately, for our clients in the Health sector, social media will be without a doubt, the best way to reach out to new audiences.

By Dave Bennett. Email: [email protected] For Social Media enquires email: [email protected]

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin