Sugarvine dining guide set for digital transformation with Motionlab

Lytham-based online dining guide, Sugarvine, has partnered with digital agency Motionlab, as it begins work on a digital transformation of its brand and website for 2016.


Work has commenced on Sugarvine Version 2.0, which is due to launch late summer, and will see a radical change of the platform across all devices that will benefit both diners and its partner restaurants.

For diners, the new platform will offer users a fully personalised experience, with social integration all designed to tailor content, offers and restaurant guides to the end user. Sugarvine will build on its review system and will see new features, such as a loyalty scheme, all built in.

Innovative new functionality and Motionlab’s unique data intelligence platform, Orvelo, will be used to ensure the brand is at the fingertips of diners on all touchpoints of the customer journey at the most appropriate times.

For restaurateurs, the new platform will streamline the profile building process, allow greater flexibility for restaurants to build out their profile, add offers and imagery. New analytics and reporting functionality will allow business owners to review the performance of their Sugarvine profile.

Speaking about the project, Sugarvine co founder, Adam Holland, said: “We’re very excited to announce the impending launch of Version 2.0. As one of the nation’s first, and biggest, online dining guides we are always looking at ways we can continue to lead the industry.

“At the heart of this project is our desire to give diners the ultimate guide to eating out in a particular area - whatever the occasion or budget - and we want to deliver them the information in a way that is personalised, relevant and user friendly. Sugarvine version 2.0 will do just that.”

Sugarvine, which was established in 2002, is the nation’s most comprehensive online dining guide featuring restaurant profiles, special offers, reviews, features, competitions and online booking.

Motionlab CEO, Simon Iredale, said: “We’re hugely excited to be working with the Sugarvine team as we redevelop the platform for today’s digitally connected diner. Everyone is familiar with the Sugarvine brand and its proposition. However, it wasn’t until we really started to dig into the existing site and map out the new customer journey that we appreciated just how much of a valuable resource Sugarvine is. “With a wealth of content already contained within the site, and an ambitious inbound marketing campaign set to coincide with the launch, it’s our job to make sure that the new site delivers the ultimate end-user experience for both existing and new customers.”