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Lytham-based online dining guide, Sugarvine, has partnered with digital agency Motionlab, as it begins work on a digital transformation of its brand and website for 2016.
Work has commenced on Sugarvine Version 2.0, which is due to launch late summer, and will see a radical change of the platform across all devices that will benefit both diners and its partner restaurants.
Innovative new functionality and Motionlab’s unique data intelligence platform, Orvelo, will be used to ensure the brand is at the fingertips of diners on all touchpoints of the customer journey at the most appropriate times.
Speaking about the project, Sugarvine co founder, Adam Holland, said: “We’re very excited to announce the impending launch of Sugarvine.com Version 2.0. As one of the nation’s first, and biggest, online dining guides we are always looking at ways we can continue to lead the industry.
Sugarvine, which was established in 2002, is the nation’s most comprehensive online dining guide featuring restaurant profiles, special offers, reviews, features, competitions and online booking.
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