SpudBros link up with EG On The move

SpudBros, the Preston-based food outlet that has become a global social media sensation, has unveiled plans to partner with Blackburn billionaire Zuber Issa’s petrol forecourt business.

It is introducing its SpudBros Express concept to EG On The Move petrol forecourt service stations in Blackburn and Wakefield. The two trial stores are a pre-cursor to a possible nationwide expansion.

SpudBros’ journey began in 1955 when a hot potato cart first opened on Preston’s Flag Market.

Decades later, brothers Jacob and Harley Nelson have transformed the family tradition into one of the UK’s most recognisable food brands.

Today SpudBros has more than 4.8 million followers on TikTok, 186 million likes, 1.2 million YouTube subscribers and one million followers on Instagram.

Following successful SpudBros Express openings in London, Liverpool and Sheffield, the EG On The Move trial stores are a first for roadside customers to access the brand, which operates a franchise model.  The Blackburn outlet is opening at EG On The Move’s Frontier Park service station.

EG On The Move has a recognised pedigree managing and operating more than 200 concessions offering access to popular foodservice brands like Starbucks, Subway, Greggs, Popeyes, Chaiiwala, Sbarro, Cake Box and Ambala Sweets.

Jacob Nelson, co-founder of SpudBros, said: “Partnering with EG On The Move is a huge moment for us. Like Zuber Issa, chief executive from EG On The Move, we are proud of our Lancashire heritage.

 "At SpudBros our goal has always been to take make our menu offer beyond the queues around the block and into people’s everyday lives.

"By working with brilliant retail operators and passionate franchise owners, we are proving that a humble jacket potato can become a nationally loved brand. I am confident Blackburn and Wakefield are just the beginning of a much bigger journey with EG On The Move.”

Salim Hasan, chief operating officer, EG On The Move, said: “We are excited to bring SpudBros Express to our petrol forecourt locations in Blackburn and Wakefield.

"SpudBros Express is a brand which already has a massive customer following and their operational focus on the menu development, marketing, quality, speed and customer satisfaction aligns perfectly with our own passion for foodservice investment.

"We always aim to enhance the customer offer at our sites with partnerships with leading, complementary foodservice brands like SpudBros Express.

"Working alongside the SpudBros Express leadership and brand team, we anticipate the opening of these two trial stores will be a strong and successful long-term roadside partnership.”