Singletons & Co launches Kefir Cheddar under new brand
Lancashire-based Singletons & Co., the family-owned cheesemaker which can trace its cheese handcrafting roots in Lancashire back to 1745, has launched an innovative new cheese made using live kefir cultures.
Kefir Cheddar comes under a new brand from Singletons & Co. called the Cultured Cheese Company and is being stocked in 300 Sainsbury’s stores across the UK.
Handcrafted using local milk and the cheesemaker’s five generations of cheesemaking expertise, this Cheddar has a mild, yoghurty flavour and hits shelves on July 12th.
Jak Blanthorn, UK account manager at Singletons & Co. said: “This has been an exciting project to work on. We’re conscious of consumers’ increased focus on health and their interest in gut-friendly bacteria in particular, so have worked to create a cheese that not only aligns with their interests but also tastes fantastic.
“The quality of the cheese is proven, with it being awarded a silver medal at the 2019 International Cheese Awards.”
It is a fully versatile cheese, perfect on a cheeseboard, makes a tantalising sandwich, cheese on toast and excellent grated on your meal, too. Consumers will find the cheese in the dairy aisle, available in 200g prepacks.