Shortlist announced for Lancashire's unsung tourism hero

The finalists of the new Unsung Hero category at this year's Lancashire Tourism Awards have been announced.

The Unsung Hero Award, highlights those individuals who have helped create unique and memorable experiences for visitors, through their sometimes unseen or unsung activities or actions. The winner will be announced at the Lancashire Tourism Awards on Wednesday 2 February 2022, along with winners in a wide range of other categories.

The shortlist consists of Peter Baillie, owner of Cedar Farm, Glen Duckett, owner of Eagle & Child/Eat Grow Thrive, Justin Jerome, head chef at Stanley House Hotel & Spa, and Pam Shread, visitor co-ordinator and senior guide at Leighton Hall.

Rachel McQueen, chief executive of Marketing Lancashire, said: "We are delighted to have such highly-regarded colleagues and individuals in the running for the Unsung Hero Award.

"We celebrate their achievements and their contribution to the industry and each of them should be very proud to be named as a finalist in this very special category."

VisitEngland's Tourism Superstar award is also now open to small teams of up to 10 as well as individuals, and Marketing Lancashire is now inviting nominations for this award.

Rachel McQueen added: "We know of so many teams that pulled together to overcome the challenges of operating through the pandemic, whilst still offering an exceptional customer experience for their guests.

"We hope that this new opportunity encourages many more Lancashire tourism businesses to nominate and celebrate the brilliance of their superstar teams or individual tourism superstars. We will certainly be very proud to support them through the national competition to a win for Lancashire.

The annual VisitEngland Tourism Superstar competition, now in its tenth year, has recognised and celebrated passionate individuals in the tourism industry who have excelled in delivering customer experience in England.

Nominations should be made through marketinglancashire.com via the short submission form which must be completed by Friday 10th December. The finalists will be named by VisitEngland early next year.