Research highlights need for insurance marketing improvements

A Lancashire PR and content agency is emphasising one of its areas of expertise – insurance PR, marketing and content writing – by publishing the findings of independent research that it commissioned, to elicit consumer responses to insurance marketing.

Catapult PR’s new booklet, ‘Time for an Insurance Marketing Wake-up Call’, also includes commentary from the agency’s insurance marketing specialists. With 30 years’ experience in this sector within the agency, there is a wealth of insight to deliver.

Catapult PR’s managing director, Jane Hunt, had previously worked in insurance marketing roles both in-house and in-agency before founding Catapult PR in 1998. This experience included being PR manager at Swinton Insurance and launching Privilege Insurance in 1994. She also created a national award-winning campaign for Yorkshire Bank.

The Poulton-le-Fylde PR agency had Abbey National Direct as its first insurance client, when it was founded in 1998, before creating a string of award-winning PR campaigns for Primary Direct and Bennetts Motorcycle Insurance.  It has worked continuously in insurance PR and content writing throughout its 25 years and has a wealth of experience in community relations PR campaigns and CSR maximisation. 

It has also led insurance and financial services clients to their own award-winning success and is currently shortlisted for two PR and content awards for a commercial insurance client. With 61 awards in its locker and over 80 runners-up accolades, it is proud to have a fair proportion of these relate to insurance marketing campaigns.

Its new ‘Time for an Insurance Marketing Wake-up Call’ booklet highlights the communications void between the average insurance consumer and their insurance provider. It interprets the consumer mood and offers tips and marketing advice to insurers, direct insurance providers and brokers.  It is an added-value resource for anyone operating in the insurance sector and wishing to enhance their marketing.

It also offers insight into how the consumer is feeling towards insurance providers, at a time of soaring premiums and during the cost of living crisis.  

Furthermore, it highlights what the consumer wants to see from their insurance provider, in terms of communications and community involvement. 

The booklet is available as a free download at https://bit.ly/47sF4Yq   A podcast with more interpretation is available at https://bit.ly/473pyTp

Jane Hunt says, “We were sure, having observed how many insurers are handling their communications, that things were going backwards in insurance marketing.

"We feel that the findings of the research support that, so it is time to do something about it, take consumer feedback on board and switch things up with your marketing, whether you are an insurer, an insurance network, a direct insurance sales operation or a broker.

"Our booklet should help with that but our team can also provide highly affordable support and inspiring PR campaigns and content, whether you need media relations work and press releases, web articles, website copy or compelling website downloads.

“We are particularly keen to support personal lines insurers and product providers and niche insurers but will be happy to assist wherever there is no conflict of interest with existing clients.”

More information about the agency can be found at www.catapultpr.co.uk   Jane Hunt can be contacted on 0333 2424062.