Que Bella launches refreshed website and brand assets in partnership with Hotfoot

Que Bella, the inclusive skincare brand known for its affordable and feel-good face and eye masks, has unveiled a refreshed website and updated brand assets to strengthen its digital presence and brand positioning across North America, created in collaboration with Lancaster-based creative agency Hotfoot.

The project marks a significant milestone in Que Bella’s evolution, bringing its brand story to life across key digital touchpoints.

With a growing international audience and a recently completed soft rebrand, the Que Bella team saw an opportunity to align its online presence with its core values - promoting self-confidence and self-love through skincare that is dermatologically approved, suitable for all skin types, and made with naturally derived ingredients.

The new website delivers a more intuitive user experience, a refreshed visual identity, and clearer, bolder messaging that communicates Que Bella’s unique value proposition.

As part of the project, Hotfoot also developed updated brand guidelines to ensure consistency across all future communications and campaigns.

Stephanie Milburn, marketing manager at Que Bella, said: “Hotfoot has been instrumental in the successful refresh of our website, aligning it perfectly with our recent soft rebrand.

“They captured our vision effortlessly and brought it to life with a seamless, efficient implementation. We’re absolutely thrilled with the final result - our new aesthetic now beautifully complements our packaging, values, and overall brand ethos.”

Fiona Lambert, creative lead at Hotfoot, added: “We’ve worked with the Que Bella team for a number of years, so it was fantastic to collaborate again and help evolve the brand with clarity, warmth and confidence. This project has been a real testament to our shared commitment to creating engaging, user-first digital experiences.”

Que Bella is currently the highest-selling face mask brand in Target, one of the largest retailers in the United States with nearly 2,000 stores.

The brand has also recently launched in the Canadian market with the iconic Loblaws retail group - expanding its international reach and growing its community of skincare fans.

The website relaunch is part of a broader brand strategy to increase awareness, deepen engagement, and drive growth across the skincare category.

With a renewed digital presence and a cohesive brand identity, Que Bella is well positioned for the next chapter of its story.

Hotfoot's work with Que Bella forms part of a growing portfolio of projects with innovative global brands including Rolls-Royce SMR, St John International and the World of Beatrix Potter.