Preston frozen dough brand has new celebrity shareholders

By Rob Kelly

18 Jul 2025

Ant and Dec and Amy and Chris Cheadle

Ant and Dec have become shareholders at an award-winning Preston frozen dough brand.

The television celebrities are entering into a creative brand partnership with the Northern Dough Company that places them at the heart of future product and content development.

Known for its premium, restaurant quality frozen dough, the Northern Dough Company is already stocked in major UK supermarket chains such as Tesco, Morrison and Sainsbury's.

The Northern Dough Company team have an exciting growth plan that includes new product development launches across a range of product areas, and are actively looking to work with retailers to develop category-driving partnership opportunities.

Through their creative company, Mitre Studios, Ant and Dec will work closely with the brand to create original, humour-led content across social and digital platforms.

The partnership also builds on the success of their hit social series Taste Mates, which showcases the duo’s natural chemistry in the kitchen.

Founders Amy and Chris Cheadle launched The Northern Dough Company with the vision of making high-quality, sharable food more accessible, bringing people together and sharing special moments with friends and family.

Amy and Chris Cheadle said: “It’s not every day Ant and Dec’s team drop you a line to ask if you’d be interested in exploring working together, but from the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together.

“As viewers, we’ve been entertained by Ant and Dec’s TV shows from Byker Grove as teens, to watching Takeaway and I’m a Celeb with our own children, and it’s that ethos of getting everyone together to enjoy a relaxing, feel-good experience that’s at the heart of The Northern Dough Company gathering to eat food is everyone’s favourite pastime, but cooking together to create an informal restaurant experience at home, makes it really special.

"We couldn’t be more excited that Ant and Dec have joined us to bring the experience to even more people’s homes, and we have really exciting plans for the coming months and years ahead.”  

The inspiration for the business came from Chris’ four-generation long tradition in family baking.

Initially launching with a range of frozen pizza dough products at local farmers markets and food festivals, the business soon secured supermarket listings, and expanded their product range, which now includes cookie dough and ready-to-bake doughballs, as well as a range of larger format packs of pizza dough that are available through their website.

Ant says: “I love making pizzas at home with my family and was already using the Northern Dough Company when we started conversations with Amy and Chris about working with them.

"As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business, it’s very exciting and we can’t wait to get started in our role as co-owners!”

Dec added: “We love the Northern Dough Company's ethos of celebrating the joy of eating at home and bringing people together.

"Whether it’s a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas.

"We are excited to celebrate all things dough through our partnership and social content.”

Enjoyed this? Read more from Rob Kelly

Latest news

1

Preston frozen dough brand has new celebrity shareholders Ant and Dec and Amy and Chris Cheadle

Preston frozen dough brand has new celebrity shareholders

18 Jul 2025

2

Wellbeing focused co-working space with its own pub in Burnley gets ready for launch Dave Scholes and Malcolm Ireland

Wellbeing focused co-working space with its own pub in Burnley gets ready for launch

18 Jul 2025

3

UK's pioneering Combat Air Flying Demonstrator is revealed Flying Combat Air Demonstrator

UK's pioneering Combat Air Flying Demonstrator is revealed

17 Jul 2025

4

A fresh brew for The Printed Cup Company The Printed Cup Company

A fresh brew for The Printed Cup Company

17 Jul 2025

5

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International Joe Diston

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International

17 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin