Preston creatives deliver mind-bending ad campaign

An advertising campaign for a brand new primetime TV series has been designed by Preston creative agency every1.

every1 Brain Games 1The artwork and deliverables for the offline promotional campaign for National Geographic’s Brain Games will appear as posters, press ads and digital advertising images around the country.

every1 won the campaign after a formal pitch process; its previous work for Fox includes high-profile key art for Steven Spielberg’s Falling Skies and NGC’s Titanic: The Final Word with James Cameron. The agency’s creative director Marcus Stamps said: “This was a fascinating project to explore, using optical illusions to convey messaging, and also to have the opportunity to help promote a programme that we think the British audience will love.”