Preston coffee shop expands to the Midlands

Following the success of the original Preston-based site, Ultimate Cafe has opened two new sites in the Midlands.

Having been a year since the original venue opened in Deepdale Retail Park, the new outlets are part of a long term affiliation between The Interesting Eating Company and the outdoor retail giant owned by JD Sports Fashion plc.

Similar to the Preston venue, the new sites will be homed within Merry Hill (Dudley) and Castle Marina Retail Park (Nottingham), and will mirror The Interesting Eating Company’s ‘great food and service’ ethos.

Director of The Interesting Eating Company Nichola Lee said: “Having approached and successfully struck a partnership with the sports fashion and outdoor group, and now to have established three Ultimate Cafes spanning across the UK, it gives us a great sense of pride and achievement to see how the brand has developed.

"Since setting up The Interesting Eating Company back in 2012, we have been keen to extend our offerings and maximise our customer reach. As an independent, it’s fantastic to have filled a gap in the market between local SMEs and retail giants.”

Fellow director of The Interesting Eating Company, Andrea Edwards said: “Having opened the original Preston-based Ultimate Cafe almost one year ago, it’s fantastic to see how far we have come in a relatively short space of time. We hope that the new Dudley and Nottingham outlets will receive a great response from the public, while developing our prominence further afield.

“The longevity of our partnership with Ultimate Outdoors goes to show how an independent business can develop its reputation and credibility within such a fast paced industry and gain the respect of a large national retailer.” Ultimate Cafe has provided 40 new jobs across the three sites, whereby staff members have undergone various training and development schemes.