Pitch for your party (and it’s free!)

When it comes to planning our marketing activity, we try and think creatively to ensure the best engagement with our target audience. This year, we think we’ve pulled a ‘cracker’ out of the bag for our Christmas campaign that we are confident will get businesses across Lancashire wondering how they can get involved.

By Carl D'Arcy, national sales manager, Bolton Whites Hotel.

We ran a survey last year and shockingly 47.6% of businesses did not hold a Christmas party purely because of costs.

We think Christmas parties are a motivational, team building tool worthy of the investment but do appreciate that cost is a factor for many, particularly smaller business.

In recognition of the survey results we think putting the community at the forefront is key and we want to give something back. So, if you think your team deserves a FREE Christmas party and you want to save over £3,500 that you can re-invest back into your business, then we could have the answer with our perfect Christmas present to Lancashire Businesses.

Are you up for the challenge? Could you face our panel of ‘Dragons’ and enter the den at Bolton Whites Hotel?

We know how to throw a Christmas party worthy of winning a World Cup and this year we are inviting local businesses to literally ‘pitch’ for the chance to win their very own private Christmas party worth over £3,500.

All you need to do is convince our panel of judges on why your business should win the hottest tickets in town and you could make this Christmas one to remember for your employees. Email entries will be reviewed and a shortlist invited to the hotel to pitch to the panel. One winning business will be chosen based on the pitch itself and will go on to win a party for up to 100 people with food served by our esteemed on-site caterers, Paul Heathcote & Co. Preparation is Key!

Just like Dragon’s Den, preparation is key so know your business, know your figures and rehearse, rehearse, rehearse! Our Dragon’s are slightly tamer though so this should be fun and not daunting! With 5 minutes to pitch, 15 minutes for questions and 1 party night to remember up for grabs, what’s stopping you? Having just launched the competition, email entries are now open. Simply email no more than 1000 words on why your business should be invited to pitch to the panel to: pitch@boltonwhiteshotel.co.uk