Pendleside Hospice unveils brand new look

Pendleside Hospice is excited to announce the launch of its updated brand identity. This refresh aims to modernise the hospice's look while preserving the core values and spirit cherished by the Burnley, Pendle, and surrounding communities.

With a new web design and development project in the pipeline, retail shops due a makeover, and updates to marketing materials on the horizon, it was the opportune moment to review and refine Pendleside’s branding, to ensure consistency across all areas.

Many elements of Pendleside’s logo have stayed the same. The familiar flower is still present, with the heart symbol remaining central to the Hospice’s brand. The Pendleside values of care, compassion and support are now more prominent, accompanied by a refreshed colour palette that is strong and vibrant. The introduction of a bold, core purple colour revitalises the hospice’s image, giving it a fresh and energised appearance.

Pendleside collaborated with a local branding and marketing agency, and fellow member of the Burnley Bondholders, Root Fifty-Two, who are now working on Pendleside’s next big project of designing a new, user-friendly website. Given the variety of styles, tones, and colours being used, along with Pendleside’s growing range of services and the need to raise awareness about local community support, it became evident that a more unified and cohesive brand image was required. 

Root Fifty-Two worked with Pendleside Hospice to define the brand’s DNA, including its tone of voice and personality, which will be reflected in all future marketing efforts, as well as internal and external communications.

Michael Barker, creative lead at Root Fifty-Two, shared his enthusiasm for the project: “We have been incredibly proud to work alongside Pendleside Hospice. Our aim was to capture Pendleside’s essence and communicate their purpose more effectively to those living in Burnley and Pendle. While the refreshed visuals modernise the look, the initial brand DNA development allowed us to dig deep into their core purpose, identify outdated aspects of the previous brand, and devise language to reshape perceptions of hospice care. We're really excited to see how their new brand identity will make a positive impact within the community.”

The brand refresh aims to enhance accessibility to Pendleside and its services. The clarified brand architecture simplifies service development, ensuring easier access to the right departments. Improvements to the hospice’s overall brand will help Pendleside attract and engage new and existing stakeholders and supporters, while also enhancing recruitment efforts for staff and volunteers.

David Brown, chairman of Pendleside Hospice, added: "Through this brand refresh, we're ensuring Pendleside remains deeply rooted in our community while evolving with the times to meet the needs of those we care for. It's about honouring our past while embracing a vibrant future that enhances accessibility and strengthens our connections.

"Having served as chairman of Pendleside Hospice for nearly two decades, I've witnessed first hand Pendleside's growth and resilience, fuelled by the unwavering support of our community and the dedication of our staff and volunteers. Last year, we celebrated our 35th anniversary, and this brand refresh marks the next milestone in the Hospice's growth.”

Kayleigh James, communications and marketing manager at Pendleside Hospice, expresses excitement about the ongoing changes: "The brand refresh marks an incredibly exciting time for Pendleside. We all cherished Pendleside’s previous logo, so our approach wasn’t about completely overhauling it but enhancing and building upon the Hospice’s success and reputation with a full set of brand guidance.

"The rollout of the refreshed brand will be a gradual process, prioritising essential updates first, before gradually introducing changes across signage, uniforms, stationery, marketing collateral, online media, and more. Initially, the new logo and branding will be seen on key deliverables planned for the coming months, including a new website; an essential tool for campaigns, fundraising and sharing of information.

"Our first major project is the revamp of our retail shops. As well as needing essential work such as joinery and decorating, it became clear upon reviewing the signage that a complete overhaul was necessary. Situated prominently along main roads, the fresh new look of our shops will make a significant impact on passersby, so keep an eye out for a shop makeover happening near you!"

Pendleside Hospice looks forward to sharing its brand refresh updates with you in the coming months. Raising further awareness of Pendleside, highlighting its services and increasing the Hospice’s overall engagement, all stems to the core mission; to care for more people in Burnley and Pendle who are facing the challenges of advancing long term and life limiting illness or the loss of a loved one.