Opinion: Time to be a guru

Some of the most frequest questions I'm asked are "how can I get recognised for my expertise?" and "how can I raise my personal profile?"

1. Network network network - it goes without saying really. Make sure you are connected online as well as offline, and take a good look at your social media channels to make sure they are representative of you and your interests.
2. Do the right people know you actually would like to contribute/ speak? Don't be coy about this - you need to make it clear that you would like to be contacted for contribution.
3. Have you got a blog? Blogging, creating a cogent record of your knowledge and insights, is the first point of research for anyone wanting to establish your credibility. Make sure you are contributing to other blogs, too.
4. Submit topical comment to appropriate journalists and online forums, demonstrating your knowledge and expertise.
5. Enter awards and/or write a book - being an 'award winning expert' or 'author and expert' has so much more clout.