Opinion: The value of business awards

Chris Porritt, senior partner at accountants and business advisors Beever and Struthers, says winning a business award can enhance staff productivity and morale in these difficult times.

ChristopherPorrittProductivity and staff morale are among the key performance indicators that can be harmed by the inevitable pressures caused by the prolonged economic downturn.

One way of addressing such issues is by a business winning a credible award that recognises the positive and successful contribution that it and its staff have made to their sector and their clients and indeed to the regions in which it is based and operates.

What's even better for staff morale and productivity is if that award was voted for by a firm's clients - thereby showing their genuine appreciation of the hard work, integrity and professionalism that goes into providing the best possible service for them.

Beever and Struthers was itself the recent recipient of such an award when it was voted Best Accountancy Firm of the Year at a regional ceremony.

Our achievement in being selected ahead of some of our respected peers in the provision of accountancy and corporate advice - all of whom dwarf us in terms of size and personnel - was payback for years of investment in our 22 partners and 160 staff and the training of them and showed just what can be achieved with sheer hard work.

We don't provide a product as such, we provide a service and that service is provided through our people - so this award was genuinely all about them and for them.

Any such award also raises the profile of our business and the fierce competition that we faced - and beat! - can only help to heighten our hard-earned standing and reputation in our industry. Chris Porritt Senior partner Beever and Struthers