Online retailer: We’re on our way to #1

By seoBusiness

13 Jun 2023

Ammaari Stones.jpg.jpg

A Preston-based retailer of paving stones is on its way to becoming the number one supplier in the industry backed by ongoing digital marketing success.

Ammaari Stones began life as an eBay store before launching its own dedicated website. In 2022, the company teamed up with seoBusiness UK to launch a comprehensive search engine optimisation (SEO) campaign which has propelled the business to the top spot across a number of key search terms.

SEO is one of the most cost-effective marketing tools available to businesses. It works by tailoring a website to be user-friendly and to meet the requirements of popular sites such as Google and Bing. By meeting these criteria, the Ammaari Stones has become the most visible business when potential customers search for items such as paving, bricks, roofing and other related outdoor products.

The original campaign focused on 80 strategic keywords. In March 2023, Ammaari added a tier one keyword to the campaign. Tier one keywords are the most widely searched, and thus are the most coveted, meaning even more intensive work is required to achieve the top spot.

However, the results of seoBusiness UK have been so impressive so quickly that Ammaari added a second tier one keyword to its campaign in April.

Munavvar Moosa, founder of Ammaari Stones, said: “The difference that seoBusiness UK’s campaign has made to our business has been incredible. And not just in terms of visibility and traffic to our website – because while those are important, they’re not the end goal – but in terms of sales, which is really what matters.”

Munavvar added: “We believe we have the best offer in the industry. We sell premium stones at prices that compete with much lower standard stuff. Nobody offers such high-quality products at the prices that we do.

“However, a good business idea is not enough by itself and it’s important to raise awareness. seoBusiness UK’s SEO campaign has helped us achieve that and I’m looking forward to seeing the results that the new tier one campaigns bring.

“My goal has always been to become the number one choice for DIYers, landlords and tradesmen and with what we’ve achieved so far – and knowing what’s to come – I have every confidence we’ll achieve that.”

Latif Kothia, director of seoBusiness UK, said: “Ammaari Stones is the perfect example of the results that can be achieved by pairing a good business idea with an effective digital marketing strategy.

“Munavvar has always said that he wants to become the number one supplier in his industry and there are no limits on what his business can achieve. We’re proud that our search engine optimisation expertise is playing an important role in his success and we’re excited to see what we can achieve with the additional tier one keywords.”

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms sale to a2e Industries Graham Engineering

Graham Engineering confirms sale to a2e Industries

01 Jul 2025

3

Training 2000 celebrates 'Good' rating by Ofsted Training 2000

Training 2000 celebrates 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin