Online retail - revolution or retro?

By LBV

27 Jul 2011

For some, internet shopping or e-commerce is as much a part of life as popping out for a paper. For others, its uncharted water best left to the youngsters. In fact, the online marketplace has much more in common with the traditional retail environment than you might think.

When I meet a client that wants an online selling portal for their products or services, we aim to establish exactly what their potential customers want and expect from an e-commerce site. The answers are usually the same as you¹d expect from an in-store survey on any high street; ease of navigation and way finding, attractive point-of-sale displays, digestible product information and great value. Basically, we want a pleasurable shopping experience ¬ hardly shocking new findings.

Exponential Growth

What is relatively new is the emergence of e-commerce as a potential rival and usurper of physical shopping, particularly in the FMCG sector. The rapid growth in convenient smartphone and tablet technology means more people than ever are spending their cash online, and this is increasing. The challenge for sellers is to set out a stall that embraces this expanding arena while retaining the identity that their existing clientele recognise.

You Already Know How!

Even for those dipping nervous toes, creating an e-commerce site shouldn’t be scary. Once you¹ve found an agency with the expertise to guide you through the technological aspects, the rest is just a case of putting your experience as a marketer to work. What¹s a well-designed homepage other than a window display? Is there much difference between a (suggested/related products tab and the tempting sweets near the till? Even creating a site layout that caters for casual browsers as well as those that want to be with their specific purchase as quickly as possible owes much to traditional shopping aisle design.

Like physical shops, e-commerce sites require refreshes and alterations to reflect new products, promotions and seasonal changes. Today’s digital content management systems make such amends easier than ever, so stagnation shouldn¹t ever be an option.
The fact is, your customers are online ¬ can you afford not to be?

Leon Calverley
Door4

 

Enjoyed this? Read more from LBV

Latest news

1

Breck to deliver £150m of affordable homes over four years Breck Development In Progress

Breck to deliver £150m of affordable homes over four years

18 Jul 2024

2

Business board launches to support county's economic growth Lancashire Business Board

Business board launches to support county's economic growth

18 Jul 2024

3

Preston College launches new VR-led mental health course Preston College Mental Health Vr

Preston College launches new VR-led mental health course

18 Jul 2024

4

PM+M partner praises female leadership support as firm expands Two Zero Women Scaling Up Ceri Dixon PM+M.jpg.jpg

PM+M partner praises female leadership support as firm expands

18 Jul 2024

5

New home for live events opens within Preston's Guild Hall article placeholder listing image

New home for live events opens within Preston's Guild Hall

18 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

The Business Network Central & East Lancashire
LBV Header (10).png.png
LBV Hub Networking
18 Jul 2024 - 18 Jul 2024

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Conversations in Creativity - Creative Networking Event
Untitled design-4.png.png
LBV Hub Networking
18 Jul 2024

Conversations in Creativity - Creative Networking Event

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Lancashire Economic Breakfast
LBV Hub Seminars
18 Jul 2024

Lancashire Economic Breakfast

The Mill, St Catherine's Park, Preston, Lancashire

07:15 - 09:00

What are Menopause Action Plans & How to Write One
Menopause Action Plan 2024.png.png
LBV Hub Webinar
19 Jul 2024

What are Menopause Action Plans & How to Write One

~ Online ~, ~ Online ~, ~ Online ~

12:30 - 13:00

Business Networking in Fylde, Blackpool
Blackpool Fylde Image.jpg.jpg
LBV Hub Networking
19 Jul 2024

Business Networking in Fylde, Blackpool

Village Hotel Blackpool, Blackpool, FY3 8LL

07:30 - 09:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin