Older, wiser and working

rawpixel-659501-unsplash.jpg

The dream used to be to retire in your fifties, in order to adopt a slower pace and enjoy plenty of leisure time. Society has shifted and fifty somethings are now planning to work into their seventies and beyond.

This decision is often made, not through financial necessity but through choice; many individuals thoroughly enjoy their working life and want this to continue for as long as possible.

Having gained decades of useful experience, some 50+ individuals want to push their careers to the highest possible attainable level and others may just want to do something different in their later years.

This is resulting in many new business start-ups created by our older generations.

Business launch activity has increased so significantly that we have now adopted new terms for “encore entrepreneurs” or “olderpreneurs” to describe individuals who have set up their own businesses in later life.

The reality is that they are also making a success of it. One in six new businesses started in the UK are set up by those aged 50+ and businesses started by people over 50 have a 70 per cent chance of surviving their first five years, compared with only a 28 per cent survival rate for those younger than them, according to the charity PRIME.

Olderpreneurs offer a balance of life and work experience, highly developed networks, prior experience of failure and learning from mistakes, with the ability to engender respect from others more easily.

Linda Walmsley, director of recruitment search and selection business, Walmsley Wilkinson Associates classes herself as a olderpreneur. She says: “I was in my mid-fifties with a successful corporate career and most of my peer group were expecting me to continue until retirement, start undertaking reduced hours or even early retirement, but I just didn’t feel the same way. I enjoyed my work but I still had the energy and desire to challenge myself further.

"I was passionate about working more closely with my clients and wanted to be more agile, more nimble, more bespoke than my corporate world could offer. Having now established the business, I haven’t looked back.”

Not all later career individuals have the desire to go self-employed or launch a new business. People want to continue their working lives and be treated equally when it comes to accessing new opportunities and financial rewards. Stereotypes that often defined mature employees, such as possessing less flexibility, adaptability, ability to learn, ambition and pace compared with their younger colleagues are now being smashed.

Diversity in the workplace is a more recent powerful movement to ensure that everyone is valued as an individual and that inclusive working environments are achieved. UK legislation covering age, disability, race, religion, gender and sexual orientation sets minimum standards but a commitment to diversity and inclusion goes beyond the legal compliance.

A diverse workforce therefore includes contribution from our later career individuals who also have much to offer. Linda Walmsley concludes “In my opinion all employers should be championing age diversity and the value a multi-generational work-force can bring to their organisation.”

Who We Are: Walmsley Wilkinson Associates, based in Lancashire, provide consultative recruitment support and solutions to organisations on a regional, national & international basis. We operate ethically and transparently, continually focusing on achieving delivery, whilst always demonstrating exceptional customer service. We work closely and confidentially with our clients and our candidates to provide bespoke recruitment solutions with a key focus on C-suite, Management and Specialist Appointments

Despite any challenging market conditions, no hiring challenge is too difficult, no brief is too specialist, no geography a problem – we specialise in identifying hidden talent. Our clients tell us they enjoy working with us – highly experienced, business savvy, trusted advisors, talent finders, problem solvers, results focused, collaborative, ideas people who engender confidence.

Although we possess proven experience in global corporations, we are proud to be a small to medium sized enterprise. We understand that in order to achieve business growth you need the right people, processes and technology in place. If you don’t get it right, then these areas can cause the biggest headaches and have an incredibly negative impact on the bottom line - our clients value our recommendations – we listen well and act as a supportive partner.

Passionate about all things People, Talent, Recruitment & Resourcing - www.walmsleywilkinson.com

Enjoyed this? Read more from Walmsley Wilkinson Executive Recruitment

Latest news

1

Rawtenstall Market to return home in 2027 Rawtenstall Market

Rawtenstall Market to return home in 2027

29 May 2026

2

Award-winning chef joins ambassador team Doug Crampton

Award-winning chef joins ambassador team

29 May 2026

3

FWP sports village plan gets the green light Cumberland Sports Village

FWP sports village plan gets the green light

28 May 2026

4

Omaze draw guarantees £1m boost for Eden Project Morecambe Eden Project Morecambe

Omaze draw guarantees £1m boost for Eden Project Morecambe

28 May 2026

5

Preston’s Park Hotel set for £70m transformation Heaton Groups Vision For The Former Park Hotel

Preston’s Park Hotel set for £70m transformation

27 May 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Funding Summit
Funding Logo Canva Mid
Summit
17 Jun 2026

Funding Summit

Village Hotel Blackpool

08:30 - 11:00

LBV129 July/August Magazine Networking Event
Nov/Dec Networking Event
Networking
16 Jul 2026

LBV129 July/August Magazine Networking Event

Brysdales, Britannia Buildings Drumhead Road, Chorley, PR6 7BX

16:00 - 18:00

LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2Q

08:30 - 10:30

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Building a high-performance culture
business workshop.png.png
LBV Hub Seminars
03 Jun 2026

Building a high-performance culture

Media Factory, University of Lancashire, Preston, PR1 2HE

09:30 - 11:30

Chamber Breakfast Networking – June
LBV Hub Networking
03 Jun 2026

Chamber Breakfast Networking – June

Pye Motors, Morecambe, LA3 3PE

08:00 - 10:00

Society1 Breakfast Social and Coworking Day
Breakfast Social June Facebook.png.png
LBV Hub Networking
04 Jun 2026

Society1 Breakfast Social and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

09:00 - 17:00

Yellow Day 2026
LBV Hub Fundraisers
07 Jun 2026

Yellow Day 2026

St Catherine's Hospice, Preston, pr55xu

11:00 - 16:00

Opening doors and opportunity for Tech in Preston
PTC Square June (900 x 900 px)-2.png.png
LBV Hub Networking
09 Jun 2026

Opening doors and opportunity for Tech in Preston

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Clubhouse Business Network sponsored by Orca Finance - June 2026
Padel Network.png.png
LBV Hub Networking
11 Jun 2026

Clubhouse Business Network sponsored by Orca Finance - June 2026

Clubhouse , Blackburn, BB1 3NT

14:00 - 16:00

The Business Network Central and East Lancashire
LBV Header (33).png.png
LBV Hub Networking
18 Jun 2026

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Chamber Business Lunch
LBV Hub Networking
19 Jun 2026

Chamber Business Lunch

Lancaster House Hotel, Lancaster, LA1 4GL

11:00 - 14:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin