Now’s a good time to sell your business if…

By David Simmons, Azets

13 Sep 2021

Whether it is a good time to sell a particular business or not depends on a wide range of factors.

Ultimately, the more convinced a buyer is about the ability to make future profits, the more interested they will be and the more they will pay. 

Here are the factors which demonstrate future potential and excite buyers.

The owner

The more your business depends on you, the harder it will be to sell and for you to actually leave. 

If buyers are worried that the business will not continue to perform without you, this will be reflected in the offer they put forward, if they do put forward an offer.

You want to be working ‘on the business’ not ‘in the business’, with your team running the day-to-day operations and you setting strategy, troubleshooting issues and ensuring that the business and the people in it keep performing.

The business

When you sell the business, you want it to be profitable, showing growth in sales and profit over the last few years, as well as a strengthening gross margin. 

If the business is loss making, buyers will assume that it’s a fire sale and the price they offer will reflect that.

Demonstrate predictable future income. Contracts for the delivery of products or services into the future are always an attractive feature, with the longer the contract, and the longer the relationship has been in place, the better.

A buyer won’t want to think they’re buying at the top of the market, so demonstrate that there are opportunities for future growth.

The business should also be able to demonstrate that it is not dependent on any one factor for its success, for example having one or a small number of customers, individuals, sectors, geographies, etc. Diversifying your risk makes your business more attractive.

Sector

Sectors tend to go through cycles. Hot sectors tend to be those that can demonstrate good visibility of income (e.g. child care or elderly care) or those that are in a growing market (e.g. e-commerce). 

Those businesses that cater for the certainties in life, such as death and regulation, also attract buyers too given the permanence of the market they operate in.

The wider economy

Buyer appetite is also affected by what is happening in the economy, both in terms of growth and the availability of funding.  

Strong economic growth makes buyers positive about the future. Availability of funding brings more buyers into play because they don’t need to have the funds to hand to make an acquisition.  Both of these aspects also drive higher prices.

Not every business will tick all of these factors, but the more you can tick, the more attractive your business will be and the higher value it will command. The market is currently buoyant and businesses that meet many of the criteria discussed above are selling well. If you’d like to discuss exit planning, please connect either your local Azets office or me and we’d be delighted to discuss your options with you.

  • To read this feature in full and access further Lancashire business news, advice and analysis subscribe to Lancashire Business View magazine or join the LBV Hub from just £2.50 per month. Click here to subscribe now.

Enjoyed this? Read more from David Simmons, Azets

Latest news

1

The north needs its older homes in the plan Zak Khan

The north needs its older homes in the plan

25 Sep 2026

2

Sowena signs up to sponsor Red Rose Awards Deal of the Year RRA Sowena Group

Sowena signs up to sponsor Red Rose Awards Deal of the Year

25 Sep 2026

3

Cyber specialist wins £295,000 of Innovate UK funding    Richard Stephenson Yudu Sentinel

Cyber specialist wins £295,000 of Innovate UK funding   

25 Sep 2026

4

The mayoral train is about to leave: Will we be on it? Mo Isap CEO of IN4 Group

The mayoral train is about to leave: Will we be on it?

24 Sep 2026

5

Conference showcases vibrant Lancashire built environment sector Bec

Conference showcases vibrant Lancashire built environment sector

24 Sep 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
All In One Network
LBV Website Events GraphicAll In One Network 15 Oct 2026

All In One Network

The Leisure Box, Northlight, Glen Way, Brierfield , BB9 5NH

14:00 - 16:00

Sub36 Awards 2026
Sub36 WW Logo720 16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa, Chorley, PR7 5LP

18:30 - 00:30

LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

90 Day Business Planning Workshop
90 Day Business Planning Workshop 25 Sep 2026

90 Day Business Planning Workshop

The Holiday Inn, Bolton, BL1 2EW

09:00 - 16:30

Employment law webinar - an update on key ERA 2025 changes
LBV Website Events GraphicEmployment Law Webinar 29 Sep 2026

Employment law webinar - an update on key ERA 2025 changes

Online, Preston, PR1 3JD

12:00 - 13:00

Preston Tech Connection Coworking Day at Society1
Preston Tech 2 29 Sep 2026

Preston Tech Connection Coworking Day at Society1

Society1, Coworking Space, Preston, PR1 3LT

09:00 - 17:00

Business on Par Burnley
Business on Par LBV Banner (1200 x 800 px).png.png 30 Sep 2026

Business on Par Burnley

Prairie Sports Village, Burnley, BB10 2FU

09:00 - 11:00

Unfair Dismissal: The critical update employers can’t afford to miss
Lancaster And Morecambe Logo 1 30 Sep 2026

Unfair Dismissal: The critical update employers can’t afford to miss

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

SheChain Live - Where Lancashire business meets opportunity
SheChain Live (3).png.png 01 Oct 2026 - 01 Oct 2026

SheChain Live - Where Lancashire business meets opportunity

Blackpool Conference Centre, Winter Gardens (Leopold Grove entrance), Blackpool, FY1 1HL

09:30 - 16:15

Breakfast Social and Coworking Day: October
Breakfast Social 01 Oct 2026

Breakfast Social and Coworking Day: October

Society1, 9-10 Cross Street, Preston, PR1 3LT

10:00 - 12:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV129 Online Graphic
Subscribe now

Weekly news bulletin