Novi.Digital win prestigious DADI Award

By novi.digital

19 Nov 2020

dadi-winner-444441111450x150.png

Novi.Digital are proud to have been awarded the DADI Award for “Most effective use of paid media” for their work with English Lakes Hotels. Since starting work in September 2017, Novi.Digital’s award-winning campaign has achieved an astounding 2000% ROI and continues to provide excellent results today.

Novi.Digital’s Google Search campaign for English Lakes Hotels was judged in the same category as many high profile organisations; such as MarPod, Tommy Hilfiger, Cancer Research UK, Blue Bay Travel, Evan Cycles, Aria Holidays and Dune London. Competition in the category was extremely strong, and the win is a testament to the strength of the campaign and the working partnership between Novi.Digital and English Lakes Hotels.

Aaron Crewe, managing director and founder of Novi.Digital commented: “English Lakes came to Novi.Digital with a desire to exceed the performance of their hotels on Booking.com. Booking.com charges English Lakes Hotels 15% commission across all sales and diverts traffic away from English Lakes carefully optimised website.”

“To achieve this, they needed an innovative agency to create a campaign which would ensure all of their hard earned profits were invested back into their business, and so appointed Novi.Digital who work in partnership with their clients to help them achieve their goals.”

Colin Fox, digital marketing director at English Lakes Hotels commented: “I see this award win as a great endorsement of our choice to use a young, forward thinking, local company to handle an increasingly important part of English Lakes Hotels leisure business conversion. Novi.Digital have proved their research, delivery and management of our various PPC campaigns has been instrumental in making paid search another serious channel within our online strategy.”

The award-winning PPC campaign meant English Lakes reached their goal of surpassing the performance of Booking.com, while also reducing their cost-per-sale by 50% and increasing their value per conversion by 10X. They were also able to divert increased traffic to their website, rather than to Booking.com.

Since 2009, Novi.Digital have dedicated themselves to creating bespoke SEO and PPC campaigns, designed to help their clients achieve their goals; and are proud to be a multi-award-winning agency.

The DADI award-winning campaign continues to provide excellent results every month, and Novi.Digital and English Lakes Hotels look forward to continuing their partnership and creating even more innovative campaigns in 2021.

To find out more about Novi.Digital’s services and for all other enquiries, please visit https://novi.digital/, https://www.captivise.com/ or call on 0800 9556684.

For press release contact and more information, please email Ethan Giles, our Senior Operations Manager on [email protected] or call on 0800 9556684.

                                                                                                    Low Wood Bay Resort & Spa from Windermere

Latest news

1

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

2

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

3

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

4

First speakers confirmed for Lancashire Business Day Dave Walker with Richard Slater at Lancashire Business Day

First speakers confirmed for Lancashire Business Day

08 Oct 2025

5

Hemmings steps down as PNE chairman as hunt begins for new investors Craig Hemmings

Hemmings steps down as PNE chairman as hunt begins for new investors

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin