New look for all-terrain vehicle specialist

Bentham-based Atkinson Vos, the world’s leading specialist in Mercedes-Benz manufactured iconic all-terrain vehicles, has undergone a rebrand.

Atkinson Vos UnimogAtkinson Vos, the company which sells Unimogs to 13,000 customers in more than 150 countries, commissioned Lancaster-based Hotfoot Design to deliver a new brand identity and responsive website, to help drive sales growth and increase customer engagement and understanding.

The agency also delivered design for outdoor signage, workwear, brochures, stationery, exhibition stands and e-marketing campaigns for an integrated marketing approach.

Atkinson Vos managing director Simon Ward said: “The brand identity has been very well received by our customers. We were so impressed by the way Hotfoot worked that we also engaged them to design a new website for us. The website that looks excellent, is appealing and is built on a very strong foundation.”

Hotfoot creative director Charlie Haywood said: “Atkinson Vos has a reputation for outstanding service and unparalleled industry expertise for all things Unimog. We’ve really enjoyed working with the established but growing company, bringing to life its quirky brand and delivering great integrated creative across digital and online." Atkinson Vos is continuing to work with Hotfoot Design on additional marketing activity.