Motionlab wins four-way pitch for Johnson Cleaners

Motionlab Marketing, Lancashire’s leading digital marketing agency, is celebrating after winning a four-way-pitch to manage the retained marketing services for the UK’s leading dry cleaners.

MotionlabJohnson Cleaners, which has over 300 retail locations nationwide, has appointed Motionlab as its full service, creative and digital marketing partner.

Activities in 2015 will see Motionlab drive the marketing of Johnson stores within local communities throughout the UK, including the introduction of new digital techniques to drive local search.

Jacey Moore, marketing director for Johnson Cleaners, said: “We were impressed with the well thought out pitch presented by Motionlab, balancing cutting edge creative with a well thought out strategic proposition which reflected the Johnson brand values. We’re looking forward to working with the Motionlab team.”

Motionlab CEO, Simon Iredale said: “As a Preston business, we’re proud to be working alongside Johnson Cleaners and look forward to integrating Motionlab’s award-winning branding and digital marketing expertise with the UK’s leading dry cleaners.

“Online is our speciality and we have exciting plans in store to further cement the Johnson Cleaners proposition within the dry cleaning sector.”

Headquartered in Preston, Johnson Cleaners is the best-known dry cleaning company in the UK. The company offers a laundry and ironing service, alterations and repairs, shoes repairs, key cutting, executive service, curtain and duvet cleaning, carpet and rug cleaning, wedding dress and formal wear cleaning, suede and leather cleaning and motorcycle leathers cleaning.

Starting life in 2004, Motionlab employs a team of 40 design and digital marketing experts at its 3,750 square feet office at Preston’s Citygate. Originally specialising in website development, Motionlab now delivers branding, design, website, applications, online marketing, PR and content services for over 60 retained clients.