Motionlab helps clients take top honours at major awards

The creative team at digital agency Motionlab has cause for celebration after promotional campaigns strategised and executed for The FIT Show and Solidor took away the two marketing awards on offer at the glass and glazing industry’s leading prize-giving event.

The presenting of ‘Promotional Campaign of the Year – Trade’ at the London Hilton on Park Lane to FIT Events at the G13 Awards proved to be one of the most popular winners of the night, as it saw the hugely successfully re-introduction of a national trade exhibition into the sector after five years; ‘The Fabricator Installer Trade (FIT) Show’

Motionlab was appointed responsibility for all creative, marketing, search and social media for the show, leading to the eventual participation of more than 170 exhibitors and attendance of close to 6,000 visitors over three days at The International Centre, Telford.

A second hosting of The FIT Show was immediately announced for June 2014, followed by a further outing in 2016, with Motionlab retained as creative partners for both events.

So impressed have the show’s co-organisers been with the agency’s ability to conceive clever exhibition concepts that clearly resonate with their intended targeted audience, that they have tasked the agency with marketing a separate new event, ‘The Build Show’, aimed at the construction industry and due to be held at The NEC in 2015.

The second cheer of the night for the team came when composite door supplier Solidor walked away with the title of ‘Promotional Campaign of the Year – Retail’.

To transform the Solidor brand and product into a household name, Motionlab delivered a fully joined up creative marketing and design strategy across all platforms. This comprised a new consumer facing website, online and offline marketing, social media, a mobile app and printed materials, including a 60 page brochure.

It’s a campaign that’s captured the imagination of consumers across the UK, something the judging panel immediately recognised and sought to highlight.

And they weren’t the only clients within Motionlab’s extensive client portfolio to see success on the night as West Yorkshire Windows triumphed in the category of ‘Conservatory Installer of the Year’, Mila took the prize for ‘Component Supplier of the Year’ and Saint-Gobain Glass won ‘Training & Development Initiative of the Year’. The awards were hosted by comedian, author and TV presenter Dara Ó Briain.