Motionlab earns trade show plaudits

The Fabricator Installer Trade (FIT) Show, launched and marketed by Motionlab, has gained some serious plaudits after organisers and attendees hailed it a success.

It was the first national glass and glazing event for more than five years and a total of 5,810 visitors passed through the doors of the International Centre, Telford, over three days, to view the industry’s latest innovations and developments; a figure that exceeded the initial expectations of the event’s co-organisers.

The FIT Show proved to be one of the biggest projects full service agency has taken on in its eight-year history; an undertaking that every member of the 24 person team has had some involvement in.

Since being awarded the brief over 18 months ago, Motionlab utilised multiple forms of offline and online communications, producing various concepts such as the bold statement ‘everyone’s going’ to attract exhibiting companies and ‘I’m going’ to lure visitors to the venue.

The UK’s sixth largest exhibition centre to capacity, with 170 exhibitors from all areas of the industry, from at home and abroad.

At its conclusion, exhibitors collectively expressed delight at the high volume of quality leads received throughout the event’s duration; the average number of leads captured per exhibitor being 147.

Mark Hanson, marketing manager at Ultraframe said: “It’s been a fantastic showcase and a real shot in the arm for the industry. You only have to look around to see the vibrancy and you can feel the buzz which has energised everybody involved. The glass and glazing industry has a certain reputation about it. It’s great to show people just how professional an industry it is.”

Co-organiser of The FIT Show, Paul Godwin, was equally pleased: “However well an organiser of an event such as The FIT Show believes they may have done things, it is only when the doors open and visitors turn up that we learn if we have done our job properly. From Wednesday on it was clear that our belief that the window, door and conservatory industry wanted and needed its own standalone event was justified.

Such was its success, that 43% of exhibition space for FIT Show 2014 has already been occupied, with several exhibitors rebooking their stands before the final day. Several new companies have also signed up for next year’s event. Motionlab has been retained as creative partners, with plans already afoot to make next June’s event an even bigger and better affair.