Moshi Monsters teams up with Graham & Brown

Graham & Brown, the international wall decoration group, has signed an exclusive licensing agreement with the creators of the global children’s franchise Moshi Monsters to launch a new range of wallpaper.

The site, one of the world’s fastest growing for children, has over 80 million registered users in 150 countries.

Graham & Brown, whose wall decoration products are sold in 75 countries worldwide, has worked with the brand to create a range of seven new products, including wallpaper, wall art, window stickers, wall stickers and interactive wall panel.

Graham & Brown has collaborated with some of the world’s leading designers to create new ranges of wallpaper, paint and wall art, including Kelly Hoppen, Barbara Hulanicki, Marcel Wanders, Steve Leung, Laurence Llewelyn-Bowen and Wayne Hemingway.

Mark Radford, design and marketing director of Graham & Brown, said: “Children’s décor is one of the fastest-growing areas of home decoration, as more parents encourage their children to embrace their creativity. This new collaboration with Moshi Monsters shows our commitment to developing on-trend products for our customers with some of the world’s most powerful brands. We’re confident this will be a huge success.”

Graham & Brown’s products are retailed through major DIY multiples in the UK, North America and Europe, as well as over 200 Graham & Brown-branded distributor outlets in high-growth overseas markets. Moshi Monsters was created by Mind Candy, the online games developer and entertainment company founded by internet entrepreneur Michael Acton Smith.

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