Lawfront renews 21Digital contract

Lawfront has renewed its contract with 21Digital, 12 months after the Blackburn-based digital agency won the digital marketing brief following a four-way tender.

The business provides comprehensive legal services to individuals and businesses nationwide through leading regional law firms: Brachers, Farleys, Field Seymour Parkes, Fisher Jones Greenwood, Nelsons, Slater Heelis and Trethowans.

The extension will see the agency delivering SEO (search engine optimisation), website development and CRO (conversion rate optimisation) services across the group’s law firms to drive growth in enquiries.

Mindy Gofton, 21Digital head of digital, said: “Our relationship with Lawfront began through Farleys, a longstanding client of ours.

"When Farleys became part of Lawfront, we had the chance to pitch for the wider group’s digital marketing support and ended up winning a four-way pitch.

“Throughout the past year, our efforts have centred on technical SEO and strengthening local visibility, making our sites effortless for search engines to crawl and understand while ensuring they appear at the perfect time and place for the audiences that matter most.”

Ajay Solanki, head of digital at Lawfront, said: “Our firms each have their own identity and serve distinct communities, so we needed a digital partner that understood that - not a one-size-fits-all approach.

“21Digital has taken the time to understand each firm's strengths and local market. The uplift in enquiries we’ve seen across the group has reinforced our confidence in this partnership, and we’re looking forward to building on that momentum together.”