Keenans returns to the road with bus campaign to mark rebrand

Keenans Estate Agents have taken to the roads once again, marking a full-circle moment ten years after first appearing on local buses, with a striking new campaign celebrating their recent rebrand.

To showcase their fresh new look, Keenans have partnered with Pilkington Bus to feature across 13 buses travelling throughout East Lancashire.

The campaign places members of the Keenans team front and centre, proudly displayed alongside the company’s new strapline: “Unmistakably Keenans. New Look, Same Confidence.”

The buses were officially unveiled on Thursday in a special launch attended by members of the Keenans team including Abigail Threlfall, Jess Haynes, Emily Rouine, Alicia Montgomery, Madison Chadwick and Emily Henderson.

Kept entirely under wraps beforehand, the reveal came as a genuine surprise, with team members seeing themselves showcased on the side of buses for the very first time.

The campaign follows the successful launch of Keenans’ new branding in March, which was unveiled at a special event in Rawtenstall.

The rebrand signals an exciting new chapter for the business, combining a refined visual identity with a renewed vision, while maintaining the same commitment to raising standards within the estate agency sector.

Abbie Keenan, from the Keenans marketing and social media team, said: “We’re absolutely thrilled to see our team featured on the buses, it’s such a proud moment for everyone involved. Knowing that these will be travelling across East Lancashire and seen by so many people makes it even more special.

"It’s fantastic for brand awareness and really brings our new look and message to life in a bold, visible way. We’re not just updating… we are evolving!”

Alan Pilkington, managing director at Pilkington Bus, said: “It’s fantastic to have Keenans back on our buses 10 years on.

"They are a well-recognised and respected local brand, and this campaign really stands out on the road. We’re proud to be working with them to help showcase their new look across East Lancashire.”

Keenans are a leading North West estate and letting agent in Greater Manchester and East Lancashire.

To find out more about Keenans Estate Agents, visit www.keenans-estateagents.co.uk