Is your website outperforming your competitors?

In an ever-evolving digital world, it’s important to stay ahead of the competition in your industry.

Ensuring your clients and prospects know why they should choose you over your competitors is a must, as well as enabling them to understand why your products or services are the leading choice.

Do you know how your website is performing in comparison to your competitors? When was the last time you analysed your competitors’ digital footprint to gain a deep understanding of what results they’re achieving and what opportunities there are to win?

Here are 6 sure-fire questions to help you determine if your website is a leader in the marketplace..

Is my website scoring high for Page Speed?

online tool

What is my site’s Domain Authority score?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

MozRank MozTrust

It’s crucial on a monthly basis to increase your backlink profile and improve keyword rankings; to build a domain’s authority continually over time.

Is my site built using the latest technologies?

Each site framework has pros and cons when it comes to coding; what framework has your site been built on? This could be having an impact on your site’s ability to load quickly as well as rank highly in search engines.

Wappalyser and BuiltWith are just a few examples. Alternatively, you can ask your web design agency for further details.

Are there any technical issues that are affecting my site’s rankings?

All technical on-site SEO problems should be resolved to provide the best infrastructure your site needs in order to deliver results.

What is my social media authority score?

Furthermore, what hashtags do they use, when do they post; and are they participating in any groups/chats/hours?

Is my website structured for search?

Getting the website’s architecture right is key, with lots of targeted pages for search engines to index and visitors to find easily. Many businesses structure their information architecture using their opinions as opposed to research and data.

Restructuring for search would increase traffic and enquiries/ sales and the benefit would be felt for the full life of the website.

So, is your website outperforming your competitors?

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