Improve resilience to ensure success after lockdown

By Blue Wren Ltd

10 Jun 2020

super-hero-business-1200x675.jpg

The vast majority of businesses can’t continue to operate as they did before COVID-19 and expect everything to be OK.  You cannot afford to simply ‘batten down the hatches’, cut costs wherever you can and wait for things to pass.

Business has changed forever and for you to survive and prosper you must adapt.

From our expertise as productivity and systems specialists, as well as owners of a small business ourselves, we have pulled together some thoughts on what you can do to improve your business' resilience to ensure success after lockdown.

Business model

To make your business more resilient and prosperous it will be important to revisit your business model and implement changes to reflect the new trading environment.  Based on the consumer and market trends, forecast to emerge as we exit lockdown, you may wish to consider the following:

Digital delivery

Can you provide at least a proportion of your goods / services digitally? This might be through a new ecommerce platform or website. Or alternatively, opening access to your services via a customer portal.  In the post-COVID-19 world, customers will be more receptive to digital purchases (both B2C and B2B).  Several businesses we work with have already introduced online training and education services as part of their existing offer and are now selling these across the globe.

Less reliance on new business

Acquiring new customers will be harder as we emerge from lockdown. And if you rely on winning new work every month just to cover overheads, then it is time to rethink your model.  Developing stronger, more profitable relationships with existing customers might be the answer.  If you haven’t already, now is time to look at your CRM strategy and CRM systems to help you nurture relationships and sell more to existing customers.

Recurring income

Another answer is to generate regular, recurring income in addition to your existing activity. This can be through retainers, service / maintenance packages and even product bundles.  With the right offer it can be applicable for all types of business sector.  You only need to look at the success of Amazon Prime, to see how profitable adding recurring income streams can be (source).

Value proposition

The impact COVID-19 has made on personal and business finances will mean customer motivations, pain points and buying criteria will all have significantly altered.  As a result, it may be necessary for you to re-evaluate your value proposition:

Make it relevant

Does your value proposition address the likely new pain points your customers will have? Themes such as reliability, security and efficiency are likely to have a greater resonance with customers than they did in the past.  You only need to watch 10 minutes of commercial television to see how major brands across all business sectors are positioning themselves in this way.

Look for new opportunities

As with any major environmental change there will be opportunities for those who can identify and act quickly. Are there elements of your existing service or product offer that can be re-positioned to capture new areas of demand? For example, many business premises as they re-open will be procuring additional services such as office re-fits, health and safety consultancy, training and education, new systems to support remote working etc.  Are there opportunities for your business?

Review your marketing channels

During lockdown your marketing spend may have reduced to zero, but as we all emerge you need to think how you will now reach target audiences. Some of your existing marketing channels may no longer be relevant while there will be new ones you should explore. But before making any decisions around channels, focus first on your value proposition and any new opportunities that might exist in the market. These will influence the most appropriate channels to pursue.   

Process and operations

Maximising the efficiency of your processes and operations will be critical to making your business more resilient and prosperous after lockdown. The ability to do more with less within your business gives you a solid platform to rebuild demand and grow in a sustainable way. The following are some areas you should consider:

Supply chains

The COVID-19 crisis exposed the volatility and fragility of many supply chains. Businesses who were over-reliant on single suppliers or with limited control of their supply chain put themselves at risk. Now is a good time to look again at your supply chain. Can you bring it closer? Can you spread supply across multiple suppliers? The ability to do these things will mitigate against future risk.

Process improvement

Optimising process will allow you to do more with less and therefore deliver improvement in productivity. Now is an excellent time to map your business processes and identify areas for improvement. If you need help on how to create a process map why not take a look at our short tutorial here.

Systems

Do you have the necessary systems to deliver the operational efficiencies you need to achieve? Do you need tools to improve collaboration between colleagues, CRM software to improve the value of existing relationships and better track new business opportunities; or a project management tool to optimise your service / product delivery? Unfortunately, using spreadsheets and email to run your business operations is probably no longer appropriate in the post-COVID-19 world.

Time to do more with less

The COVID-19 crisis has presented you in a once in a lifetime opportunity to transform your business into something more resilient, productive and profitable. You now need to do more with less.We have the expertise and the software platform to help you. So, if you would like to discuss how we can help your business improve productivity, please don't hesitate to get in touch. You can do so by calling the office on 01772 823734 or by visiting our online enquiry form.

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin