Iced Graphics launches new website for engineering company

By Iced

06 Jul 2017

Iced Graphics, a leading North West based digital and creative agency, are pleased to launch one of their newest website projects, that of Tom Parker Ltd (a Hot 100 business).

Unique Project Requirements Tom Parker Ltd are a national family-run Pneumatic and Hydraulic distribution company, who have had an online presence for almost ten years but felt for a long time that their website was old-fashioned and falling far behind their competition. The site wasn’t ranking well naturally, wasn’t responsive and wasn’t easy for customers to navigate. It had a very basic CMS back-end system which meant sales analysis and reporting capabilities were limited. The site was essentially an online version of the companies 1000+ page product catalogue but with more technical information, larger images and relevant literature to assist resellers and end users when choosing the correct product for their particular application. The majority of information regarding Tom Parker Ltd’s impressive 30,000+ product range had to be input manually, which was not an efficient use of their Marketing and Design teams time and took many months to complete. Tom Parker Ltd are also the owners of the PARKAIR® national resale distribution network, which has almost 60 companies around the UK, who also distribute their products but with their own prices and to their own customer base. The old system meant that the sites were simply a clone of the main website and the resellers had to sell the exact same product line as one another, with a discount off the main list price. Due to the similarity between the sites, it meant they ranked extremely poorly on search engines and didn’t allow them to sell any of their own product lines or promote their own unique selling points.

Innovative. Creative. Eye-catching

Modern. Responsive. User Friendly The new bespoke ecommerce website and online e-catalogue has been designed to provide the ultimate user-friendly experience. With much improved navigation and functionality throughout, it allows customers to access detailed product information and necessary technical certification, quickly and easily purchase and place repeat orders, pay by card or with a pre-arranged account, check stock levels, bulk buy, order by csv upload, live search by product code or category, flexible unit costing, an address book and request plain wrapping for direct to customer drop shipping, live customer chat, live stock & profit reporting and one click reseller direct ordering.

Over 65% of searches are now from mobile devices, whether on a phone, smart TV, tablet or computer. This meant that they were missing out on valuable leads by not being mobile friendly and this was negatively affecting them on search engines. Not only has the website had a new bespoke front end but the back end Content Management System has been reconfigured too.

On the Tom Parker website, visitors can also stay informed with the latest news direct from the company, the blog section features the latest announcements, product notifications, launches & updates and job opportunities. Furthermore, the new website allows users to share products and pages that interest them with others across Facebook, Twitter and Google+.

Richard Parker, sales director of Tom Parker Ltd, said: “I can confirm that we are very happy with our new site and how it was put together, same goes for the resale partner sites. Our team found Iced easy to work with and very responsive.”

www.icedgraphics.com

Latest news

1

Lancashire emerges as key player in UK's Defence and Tech Sector Mo Isap Chair Of The Lancashire Business Board Nick Miles National Cyber Force Deputy Director For Samlesbury Annette Weekes Representative Of The NWRDSC

Lancashire emerges as key player in UK's Defence and Tech Sector

03 Jul 2025

2

Report shows impact of BAE Systems in Lancashire BAE Systems Radar

Report shows impact of BAE Systems in Lancashire

02 Jul 2025

3

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

4

Graham Engineering confirms sale to a2e Industries Graham Engineering

Graham Engineering confirms sale to a2e Industries

01 Jul 2025

5

Training 2000 celebrates 'Good' rating by Ofsted Training 2000

Training 2000 celebrates 'Good' rating by Ofsted

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin