Iced Graphics launches new website for engineering company

By Iced

06 Jul 2017

Iced Graphics, a leading North West based digital and creative agency, are pleased to launch one of their newest website projects, that of Tom Parker Ltd (a Hot 100 business).

Unique Project Requirements Tom Parker Ltd are a national family-run Pneumatic and Hydraulic distribution company, who have had an online presence for almost ten years but felt for a long time that their website was old-fashioned and falling far behind their competition. The site wasn’t ranking well naturally, wasn’t responsive and wasn’t easy for customers to navigate. It had a very basic CMS back-end system which meant sales analysis and reporting capabilities were limited. The site was essentially an online version of the companies 1000+ page product catalogue but with more technical information, larger images and relevant literature to assist resellers and end users when choosing the correct product for their particular application. The majority of information regarding Tom Parker Ltd’s impressive 30,000+ product range had to be input manually, which was not an efficient use of their Marketing and Design teams time and took many months to complete. Tom Parker Ltd are also the owners of the PARKAIR® national resale distribution network, which has almost 60 companies around the UK, who also distribute their products but with their own prices and to their own customer base. The old system meant that the sites were simply a clone of the main website and the resellers had to sell the exact same product line as one another, with a discount off the main list price. Due to the similarity between the sites, it meant they ranked extremely poorly on search engines and didn’t allow them to sell any of their own product lines or promote their own unique selling points.

Innovative. Creative. Eye-catching

Modern. Responsive. User Friendly The new bespoke ecommerce website and online e-catalogue has been designed to provide the ultimate user-friendly experience. With much improved navigation and functionality throughout, it allows customers to access detailed product information and necessary technical certification, quickly and easily purchase and place repeat orders, pay by card or with a pre-arranged account, check stock levels, bulk buy, order by csv upload, live search by product code or category, flexible unit costing, an address book and request plain wrapping for direct to customer drop shipping, live customer chat, live stock & profit reporting and one click reseller direct ordering.

Over 65% of searches are now from mobile devices, whether on a phone, smart TV, tablet or computer. This meant that they were missing out on valuable leads by not being mobile friendly and this was negatively affecting them on search engines. Not only has the website had a new bespoke front end but the back end Content Management System has been reconfigured too.

On the Tom Parker website, visitors can also stay informed with the latest news direct from the company, the blog section features the latest announcements, product notifications, launches & updates and job opportunities. Furthermore, the new website allows users to share products and pages that interest them with others across Facebook, Twitter and Google+.

Richard Parker, sales director of Tom Parker Ltd, said: “I can confirm that we are very happy with our new site and how it was put together, same goes for the resale partner sites. Our team found Iced easy to work with and very responsive.”

www.icedgraphics.com

Latest news

1

VARS Technology team up with debt resolution specialists to fight fuel theft David Nichol John Garnett Aydan Jones and Laura Tilley

VARS Technology team up with debt resolution specialists to fight fuel theft

12 Sep 2025

2

University of Lancashire unveils Preston campus installation to celebrate name change University of Lancashire new feature

University of Lancashire unveils Preston campus installation to celebrate name change

12 Sep 2025

3

PM+M welcomes ten new apprentices for 2025 intake Lucy Field, Kate Walsh, Ellie Fisher, Zainab Aswat, Reece Jones, Aisha Bibi Patel, Finley Vila, Uzair Zariwala, Richard Prest, and Charlie Harrison

PM+M welcomes ten new apprentices for 2025 intake

11 Sep 2025

4

ROCCIA strengthens commercial division with senior appointment Andrew Grove

ROCCIA strengthens commercial division with senior appointment

11 Sep 2025

5

Final call for investors: Rossendale community solar project must hit target by November Gary McEwan managing director of Interfloor

Final call for investors: Rossendale community solar project must hit target by November

10 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin