Iced Graphics launches new website for engineering company

By Iced

06 Jul 2017

Iced Graphics, a leading North West based digital and creative agency, are pleased to launch one of their newest website projects, that of Tom Parker Ltd (a Hot 100 business).

Unique Project Requirements Tom Parker Ltd are a national family-run Pneumatic and Hydraulic distribution company, who have had an online presence for almost ten years but felt for a long time that their website was old-fashioned and falling far behind their competition. The site wasn’t ranking well naturally, wasn’t responsive and wasn’t easy for customers to navigate. It had a very basic CMS back-end system which meant sales analysis and reporting capabilities were limited. The site was essentially an online version of the companies 1000+ page product catalogue but with more technical information, larger images and relevant literature to assist resellers and end users when choosing the correct product for their particular application. The majority of information regarding Tom Parker Ltd’s impressive 30,000+ product range had to be input manually, which was not an efficient use of their Marketing and Design teams time and took many months to complete. Tom Parker Ltd are also the owners of the PARKAIR® national resale distribution network, which has almost 60 companies around the UK, who also distribute their products but with their own prices and to their own customer base. The old system meant that the sites were simply a clone of the main website and the resellers had to sell the exact same product line as one another, with a discount off the main list price. Due to the similarity between the sites, it meant they ranked extremely poorly on search engines and didn’t allow them to sell any of their own product lines or promote their own unique selling points.

Innovative. Creative. Eye-catching

Modern. Responsive. User Friendly The new bespoke ecommerce website and online e-catalogue has been designed to provide the ultimate user-friendly experience. With much improved navigation and functionality throughout, it allows customers to access detailed product information and necessary technical certification, quickly and easily purchase and place repeat orders, pay by card or with a pre-arranged account, check stock levels, bulk buy, order by csv upload, live search by product code or category, flexible unit costing, an address book and request plain wrapping for direct to customer drop shipping, live customer chat, live stock & profit reporting and one click reseller direct ordering.

Over 65% of searches are now from mobile devices, whether on a phone, smart TV, tablet or computer. This meant that they were missing out on valuable leads by not being mobile friendly and this was negatively affecting them on search engines. Not only has the website had a new bespoke front end but the back end Content Management System has been reconfigured too.

On the Tom Parker website, visitors can also stay informed with the latest news direct from the company, the blog section features the latest announcements, product notifications, launches & updates and job opportunities. Furthermore, the new website allows users to share products and pages that interest them with others across Facebook, Twitter and Google+.

Richard Parker, sales director of Tom Parker Ltd, said: “I can confirm that we are very happy with our new site and how it was put together, same goes for the resale partner sites. Our team found Iced easy to work with and very responsive.”