Humanise your business; break the fourth wall in 2022

By Tall Zebra Designs Ltd

11 Jan 2022

humanise-your-business.jpeg

Not too many years ago businesses were striving to be ultra-professional. Technical jargon was littered everywhere across their content, customers were addressed as Sir or Madame, sales pitches were polished and cold calls were rife.  

Even small businesses would act overtly corporate, believing the only way to compete with the big corporations was to mirror them, rather than being their true selves. There was a misconception and sometimes still is, that by showing personality in the business world you can hinder your chances of being taken seriously.  

Thankfully, there has been a shift, corporate no longer means stiff upper lip and rigid. It is now not only normal to inject personality, humour, and relaxed language into your business, but it’s encouraged.  

If you’re not already, here’s three ways to start humanising your business: 

People buy from people

Show the faces of your real employees, not iStock ones. Break the fourth wall by sharing behind the scenes processes and site or office culture . Don’t forget your employees are your ready-made social influencers. 

They don’t need to be particularly salesy, in fact it helps if they’re not. They just need to have a social platform (big up- Linkedin), be themselves and believe in your products or services. 

This naturally builds conversations and rapport with potential clients.  

Take a glance at your ‘About us’ page

This is probably the most important page on your website. It sets you apart from all your competitors. If it’s drab and lifeless you will appear robotic and difficult to connect with.

It doesn’t need to be fancy or over the top with humour and friendliness, it just needs to be you and fit in line with your brand. Sometimes it does take an outsider prospective to see the quirks and niches of a business. 

We now offer copywriting services, our writing team are great at expanding on the glimmers of personality your business probably already elicits without you realising. 

Stay consistent 

You can’t humanise your business if your identity is not clear or recognisable. All your business branding, from your website home page, physical branding on your company vehicles and business cards all the way down to your Facebook cover photo is a testament to your company.

It should all co-ordinate.  Ideally, even your social media stories should be an instant identifier to you. 

Familiarity is comforting to people; it keeps you fresh in their mind when either recommending to others or wanting to use your service themselves. Branding is something we hold years of trusted experience in. 

The companies we have worked with have proven results from our input. Whether you need a freshen up or a complete re-brand, we can help. 

Latest news

1

Partner promotions at WNJ Stuart Mercer, left, and Matthew Johnson

Partner promotions at WNJ

21 May 2025

2

Accrington-made Vita Advanced Mattress wins prestigious 'Best of the Best' Award at Interzum 2025 Dr. Emily Schweissinger - Evonik, Dr. Roland Hubel - Evonik, Dr Mike Murray - The Vita Group, Natalie Watson - The Vita Group, Chris Hupfeld - Coverstro, Dr. Annegret Terheiden - Evonik and Dennis Wagner - Covestro

Accrington-made Vita Advanced Mattress wins prestigious 'Best of the Best' Award at Interzum 2025

21 May 2025

3

Napthens advises Calico Homes on land acquisition for £23m Dovestone Gardens extra care facility in Burnley Paul Hardy

Napthens advises Calico Homes on land acquisition for £23m Dovestone Gardens extra care facility in Burnley

21 May 2025

4

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

5

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin