Humanise your business; break the fourth wall in 2022

By Tall Zebra Designs Ltd

11 Jan 2022

humanise-your-business.jpeg

Not too many years ago businesses were striving to be ultra-professional. Technical jargon was littered everywhere across their content, customers were addressed as Sir or Madame, sales pitches were polished and cold calls were rife.  

Even small businesses would act overtly corporate, believing the only way to compete with the big corporations was to mirror them, rather than being their true selves. There was a misconception and sometimes still is, that by showing personality in the business world you can hinder your chances of being taken seriously.  

Thankfully, there has been a shift, corporate no longer means stiff upper lip and rigid. It is now not only normal to inject personality, humour, and relaxed language into your business, but it’s encouraged.  

If you’re not already, here’s three ways to start humanising your business: 

People buy from people

Show the faces of your real employees, not iStock ones. Break the fourth wall by sharing behind the scenes processes and site or office culture . Don’t forget your employees are your ready-made social influencers. 

They don’t need to be particularly salesy, in fact it helps if they’re not. They just need to have a social platform (big up- Linkedin), be themselves and believe in your products or services. 

This naturally builds conversations and rapport with potential clients.  

Take a glance at your ‘About us’ page

This is probably the most important page on your website. It sets you apart from all your competitors. If it’s drab and lifeless you will appear robotic and difficult to connect with.

It doesn’t need to be fancy or over the top with humour and friendliness, it just needs to be you and fit in line with your brand. Sometimes it does take an outsider prospective to see the quirks and niches of a business. 

We now offer copywriting services, our writing team are great at expanding on the glimmers of personality your business probably already elicits without you realising. 

Stay consistent 

You can’t humanise your business if your identity is not clear or recognisable. All your business branding, from your website home page, physical branding on your company vehicles and business cards all the way down to your Facebook cover photo is a testament to your company.

It should all co-ordinate.  Ideally, even your social media stories should be an instant identifier to you. 

Familiarity is comforting to people; it keeps you fresh in their mind when either recommending to others or wanting to use your service themselves. Branding is something we hold years of trusted experience in. 

The companies we have worked with have proven results from our input. Whether you need a freshen up or a complete re-brand, we can help. 

Latest news

1

PM+M welcomes ten new apprentices for 2025 intake Lucy Field, Kate Walsh, Ellie Fisher, Zainab Aswat, Reece Jones, Aisha Bibi Patel, Finley Vila, Uzair Zariwala, Richard Prest, and Charlie Harrison

PM+M welcomes ten new apprentices for 2025 intake

11 Sep 2025

2

ROCCIA strengthens commercial division with senior appointment Andrew Grove

ROCCIA strengthens commercial division with senior appointment

11 Sep 2025

3

Final call for investors: Rossendale community solar project must hit target by November Gary McEwan managing director of Interfloor

Final call for investors: Rossendale community solar project must hit target by November

10 Sep 2025

4

Lancashire Combined County Authority unveil plan to Get Lancashire Working Lancashire Combined Authority

Lancashire Combined County Authority unveil plan to Get Lancashire Working

10 Sep 2025

5

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration Collaboration between BAE Systems FalconWorks and Lockheed Martin Skunk Works

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration

09 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin