How to get a journalist “mega excited”? - never use the word “mega”

By The Business Clinic

19 Jul 2016

This was just one of the PR tips shared at the Business Clinic Organisation’s open clinic “Raising Your Business Profile Through PR”.

Ged Henderson, head of content at Thornton Media, a Preston based public relations company, was the expert presenting to a group of more than 30 local business owners interested in learning more about effective PR.

Ged gave his definition of public relations (PR) as "the way organisations, companies and individuals communicate with the public and media.”

As a journalist who has worked with national publications Ged is ideally placed to advise & share tips on just how to get your business profile raised when there is already so much media noise out there.

Hence his tip on never using the word “mega”. An increasingly savvy audience requires information and/or statistics which can be backed up with evidence so words such as “mega” become meaningless in this context.

Interestingly the ideal press release should be between 300-400 words, so yes I have word count on as I write this in an attempt to encourage you to read to the end.

Good PR delivers a positive public image. The unfortunate Mr. Ratner is remembered for all the wrong reasons.

The right public image delivers awareness of who you are and what you do, builds trust in the marketplace & creates strong relationships. So the right PR is invaluable but must be delivered to the right audience.

Ged says make your content fresh, intelligent & newsworthy & something that sparks debate & feedback.

I mean who wouldn’t want to read this-

“Super Caley Go Ballistic Celtic Are Atrocious” Posted on August 22, 2014 by The Sun newspaper.

It does not matter if you are interested in football or if you know that “Caley” refers to Caledonian Thistle the headline grabs your attention doesn’t it.

Talking about feedback some of ours was particularly newsworthy.

“Inspired me to write an article for an issue regarding my industry”. (Daniel Elliott Property Clearance).

“I’ve “mega” got the hang of quotes for promotional purposes now!” (James Yates, Vincents Solicitors).

The Business Clinic were also celebrating their move to new offices following the expansion of the business so the partying continued for several hours with catering provided by Caroline, another local business owner. 400 words!!

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin