Hotfoot rebrands health and beauty firm

Lancaster-based Hotfoot Design has created a new brand identity and website for Design Plus Health & Beauty.

Design Plus employs 94 at its head office in Morecambe, which houses laboratory, manufacturing and production facilities.

The company was founded in 2000 and has grown from a privately-owned company to become part of DCC plc, a major European health and beauty provider and FTSE 100 business.

Its new branding includes logo, tone of voice, website, photography and email newsletter design.

Charlie Haywood, founder and creative director at Hotfoot, said: "It’s a pleasure to deliver projects that are so wide-reaching within a company: our work with Design Plus has involved almost our entire team.

"It has enabled us to gain a deep understanding of Design Plus’s strategy and vision for the future and create a look and feel that will really help to take that forward.”

Hotfoot’s work with Design Plus Health & Beauty is the latest in a number of high-profile projects for the agency, which was recently recognised as Creative Business of the Year at the 2019 Red Rose Awards. Hotfoot Design works across a wide range of sectors including hospitality and leisure, business to business and the third sector.

Recent Hotfoot successes have included delivering a new brand and website for Blackpool showbar Funny Girls and for new museum, Windermere Jetty. Heritage jeweler Leonard Dews has benefitted from a new brand identity, spanning its social media, packaging, brochures and outdoor advertising. Meanwhile Lancaster Brewery has a new website, backed up by refreshed content marketing, PR, copywriting, SEO and gift voucher platform.

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