Happy Creative helps with centenary campaign

Blackpool marketing specialists Happy Creative, has announced its collaboration with M&I Materials to commemorate the 100-year celebration of its globally renowned product range Apiezon.

M&I Materials is a multi-million-pound UK manufacturer of specialist materials and advanced engineering products, including the globally recognised Apiezon range.

Apiezon products are manufactured in Manchester by M&I Materials and exported worldwide, supporting advanced research and industrial applications across aerospace, cryogenics, food production and other industries.

Working closely with marketing manager Gemma Shackleton and the wider team at M&I Materials, Happy Creative has supported the development of the Apiezon centenary campaign through customer and market research and long-form storytelling.

The campaign captures the memories, experiences and reflections of the scientists, engineers, researchers and manufacturing teams who have worked with Apiezon over the decades.

Karen Lambert, founder of Happy Creative, said: "It's been a privilege to work on a campaign celebrating such an extraordinary product.

“When you realise Apiezon has supported Nobel Prize-winning research, modern space exploration and the splitting of the atom, it really does feel out of this world.

“There's been a brilliant energy throughout the collaboration and the partnership even earned the affectionate nickname 'Hapiezon'.

“This project is about people. The scientists, engineers, researchers and manufacturing teams behind Apiezon all have stories worth celebrating, and we're incredibly proud to help tell them."