Happy #10thBirthday Instagram from Swansway Group

Did you know that 6th October was Instagram's 10th birthday? So let's pause and reflect on how 10 years of the world's favourite photo-sharing application has affected our marketing practices.

First and foremost, whilst Instagram and other social media platforms have come into some severe criticism for their negative impact on mental health, it can also be shown that they have diversified what we mean when we use the word "beautiful". There is now such a wide variety of "beauty" displayed and admired by the users of the various platforms, consumers are no longer restricted to the narrow channels dictated by "main-stream" media. This means that there are rich sources of loyal fans to be found when we explore other definitions of what "beautiful" means to consumers.

Instagram has also changed the types of lifestyles we aspire to. Instagram-inspired travel has really impacted on tourism strategy, with a rise in popularity of some destinations being directly linked to their Instagram popularity. And who could have predicted the impact of the influencer? The group of people now able to make a living by posting about their lifestyle and practices and inspiring others to do likewise.

Instagram has also breathed new energy into the value of a still life image. This challenges the perception that to have effective marketing you have to have a range of expensive equipment and editing facilities. Hand in hand with the advances in technology of the smartphone, anyone can produce an effective and popular image, with the device they carry round with them all the time.

For Swansway Group’s Instagram, we have learned to:

engage with new audiences and build new types of brand loyalty; experiment with different types of imagery and copy to engage consumers in new ways; and recruited to a different skill set, in order to ensure that we appeal to the users of this and other platforms.

Instagram is only 10 years old and already has had such an impact – it will be fascinating to see where the digital world will take us next. In the meantime, here are the top 3 posts for Swansway Group for the last 12 months. To help us with our marketing strategy going forwards, we’d love to know which is your favourite…answers on Insta to @swanswaygroup.

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Walker Fire accelerates growth with two strategic acquisitions and launch of new digital platform Walker Fire

Walker Fire accelerates growth with two strategic acquisitions and launch of new digital platform

08 Jul 2025

2

10th year of growth for Begbies Traynor Ric Traynor of Begbies Traynor

10th year of growth for Begbies Traynor

08 Jul 2025

3

Iconic Lancaster Inn gets £600K makeover New bar at Toll House Inn at Lancaster

Iconic Lancaster Inn gets £600K makeover

08 Jul 2025

4

FWP completes life-changing youth support project Boat House Youth Centre

FWP completes life-changing youth support project

08 Jul 2025

5

Former footballer scored honorary title Clarke Carlisle

Former footballer scored honorary title

07 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin