Going Native - How to optimise your video's reach in the land of social media

By Bigtank

05 Jul 2018

go-native-image.png
You have your video content, you have uploaded it to your website because that is your showcase page, your online home. You upload to Youtube and Vimeo because it is good to have a wider catchment, more online presence. You can share your videos from the host sites to your social media platforms with a simple click, but should you?

Benefits of sharing video:

Backlinks - an incoming hyperlink from one web page to another website, the more backlinks you have pointing back to your site, the more popular it will be. Video conveys a message more wholly than text or image alone. Video is a more favoured media by platforms and viewers Key influencers can like and/or share the video. The more views, comments and conversations, the more it will be shared both manually and by the social media platform’s algorithm. 2nd most popular website nd Google

They much prefer it if you natively upload your video content to their site, this means uploading the video file directly to your feed, the content will sit within your Videos section and can be viewed there or within your timeline.

Get More Shares, Likes, Comments

rd

10% overall increase 7x increase in completion rate

So when posting to, Facebook, Twitter, LinkedIn etc. if you want your video content to get up to 10x more shares, natively upload.

When Not to Go Native

target viewers

As such we are careful at how we tag up our videos when uploading to YouTube, if the video is for a Legal Practice we would avoid using any tags or descriptive language that might steal viewers from their channel.  Instead choosing tags that appeal to our target audience e.g. Video Marketing, Corporate Video, Client Testimonials etc.

get in touch.

Latest news

1

County set to return to major national investment event Invest In Lancashire

County set to return to major national investment event

23 Apr 2024

2

FWP begins work on Bacup Market redevelopment project Bacup Market Visual FWP

FWP begins work on Bacup Market redevelopment project

22 Apr 2024

3

Digital hub secures funding to expand events programme Dan Knowles

Digital hub secures funding to expand events programme

23 Apr 2024

4

When it rains, it pours: Surface water management solutions ebp-channel-drainage-feature-01.png.png

When it rains, it pours: Surface water management solutions

23 Apr 2024

5

TCB Designs helps transform Burnley College spaces yehhhh.png.png

TCB Designs helps transform Burnley College spaces

23 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

HR Complete Training Programme: Equality and Diversity
Picture1.png.png
LBV Hub Webinar
23 Apr 2024

HR Complete Training Programme: Equality and Diversity

Online (Zoom)

09:30 - 11:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Emergency First Aid at Work
Chamber Logo1.png.png
LBV Hub Seminars
23 Apr 2024

Emergency First Aid at Work

FGH Training, 3rd Floor, Storey House, White Cross Business Park, Lancaster, LA1 4XQ

09:00 - 16:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"
CBP-logo LBV.png.png
LBV Hub Webinar
24 Apr 2024 - 24 Apr 2024

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"

Online, Online, Online

08:00 - 09:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
24 Apr 2024

Chamber Breakfast Networking

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

30 Minutes: Net Zero Introduction for Blackpool Businesses - Free online event
BU 2024 Events.jpg.jpg
LBV Hub Webinar
24 Apr 2024 - 24 Apr 2024

30 Minutes: Net Zero Introduction for Blackpool Businesses - Free online event

Online, Blackpool , FY4 1EW

10:00 - 10:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin