Going Native - How to optimise your video's reach in the land of social media

You have your video content, you have uploaded it to your website because that is your showcase page, your online home. You upload to Youtube and Vimeo because it is good to have a wider catchment, more online presence. You can share your videos from the host sites to your social media platforms with a simple click, but should you?

Benefits of sharing video:

Backlinks - an incoming hyperlink from one web page to another website, the more backlinks you have pointing back to your site, the more popular it will be. Video conveys a message more wholly than text or image alone. Video is a more favoured media by platforms and viewers Key influencers can like and/or share the video. The more views, comments and conversations, the more it will be shared both manually and by the social media platform’s algorithm. 2nd most popular website nd Google

They much prefer it if you natively upload your video content to their site, this means uploading the video file directly to your feed, the content will sit within your Videos section and can be viewed there or within your timeline.

Get More Shares, Likes, Comments

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10% overall increase 7x increase in completion rate

So when posting to, Facebook, Twitter, LinkedIn etc. if you want your video content to get up to 10x more shares, natively upload.

When Not to Go Native

target viewers

As such we are careful at how we tag up our videos when uploading to YouTube, if the video is for a Legal Practice we would avoid using any tags or descriptive language that might steal viewers from their channel.  Instead choosing tags that appeal to our target audience e.g. Video Marketing, Corporate Video, Client Testimonials etc.

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