Get the best out of the North Lancs Expo

By Lancashire Business View

04 Jul 2018

Once you’ve committed to exhibiting at an expo, that’s when your work starts.

Booking the space is the easy thing, (not booked? Book here) now you have to make sure you get the best out of your stand and the days at the expo. So advance planning is in order.

1. Create a great pitch

The great thing about an Expo is that people have taken the time to come along and visit the exhibitors to see what’s on offer. In fact, they are semi-qualified leads, but your pitch needs to be engaging to give you a chance of securing custom from your competitors. The fact that you are exhibiting and some of your competitors may not be, already gives you an advantage – make the most of it.

2. Create a great stand – visual sells

A few brochures and a presentation stand might be great for small occasions, but when you are presenting your business to thousands of interested visitors and potential customers, a little bit of thought into stand design could reap benefits for you. We will have a special “Stand Design Tips” newsletter tips out soon but no harm in thinking about it now. Some people have specific stands and exhibits designed for big events but do what your budget allows.

3. Cut costs, not corners

If this is your first ever expo and you are unsure about what to spend, why not try and hunt down second-hand displays or other items that will enhance your product’s appeal. However, don’t cheapen your appeal either. An Expo is a great place to get media coverage.

If your product is worthy of media coverage make sure you at least showcase it in the best light possible and have information you can give to the press. Nowadays best on a USB stick with a written press release back up and photos.

4. Network, network, network

As with any business function, the key to good business is networking. Unlike closed membership functions, where you will most likely know most people, everyone at an Expo is a potential customer so chat to them. Whether it be in a food queue, someone passing by or a person in a carpark, everyone is a potential.

Also, with the talks and speeches, think about which sessions the buyers and contacts you're looking for would attend. If possible, never leave your booth unattended, not even for a minute during lunch, and not late in the day when the event's winding down. That might be when the buyer you most want to meet visits your booth.

5. Follow up and evaluate

Once the Expo is over, that’s when your work should start. Follow up not only with new contacts but with existing customers who may not have attended the event. Look for opportunities to communicate to all in your industry any press coverage you may have received, or any awards you may have got (press enquiries, customer leads and potential investors)

Don’t forget, it’s not just about closing sales, but it’s also about evaluating your return on investment. It’s also wise to have preset goals in mind when you are attending. In theory, an Expo is the easiest way to evaluate your return-on-investment - how many leads versus how many customers converted. If you are not there, new customers/clients and future employees may never find out about your organisation. Already we are almost 70% full with exhibitor bookings so, if you are thinking of taking a stand, now’s the time to book.

How to book your stand

Simply ring 01524 381331 or visit  https://north-lancs-expo.uk/

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin