Fresh new look for footwear pioneers

By NuBlue

25 Jun 2019

home-desktop-1.jpg

inov-8 unveils its brand-new homepage, designed and developed by the north-west based eCommerce agency and managed hosting provider Nublue.

The refresh came as the next instalment of inov-8’s strategic roadmap as they want to broaden their product offerings, showing customers it is not just trail and fell running shoes they sell, but a wide range of footwear and sports goods, including their world-leading Graphene range.

Improvements have been made to the visual hierarchy of the page with enhancements to the font, icons and the use of the colour to keep up with the latest trends in the industry and modernising the look and feel of the website. inov-8’s brand colour green has been used as accents throughout the page with the rest of the pages colour coming through imagery. Smaller changes also include the page loader symbol to be redesigned to look like a small foot walking up the page to incorporate the company’s logo.

‘The team really enjoyed working on this project as it allowed for a lot of creative thinking when producing the designs. There was a real team effort from both Nublue and inov-8 which has meant the project has been completed with fantastic results’ Ryan White, Front End Designer.

Robert Pimlott, inov-8’s Head of Global DTC Commerce had this to say about the refresh.

“At inov-8 we strive to utilise the best technologies in our products and are the world’s first and only users of graphene in our outsoles offering the toughest grip, no compromise – we wanted to bring this message across more strongly online. Our aim for this project was to bring an innovative feel to the homepage and to showcase more of our products to our customers.  With the new layout and full site architecture and product categorisation changes, we now deliver a greatly improved user experience for our customers.”

Another new feature the team at Nublue have implemented for inov-8 is the ability for omnichannel commerce using their Instagram feed on the homepage. Within this a ‘Shop Instagram’ feature has been enabled that will allow customers to see a product in a picture on the social network, click on the product and be taken straight to the product page to be able to purchase the item without having to leave the social media post.

This ‘Shop Instagram’ feature can also be used from the homepage feed itself as the social network feed has been built into the page, allowing customers to view and purchase products from the homepage without even needing to go to the social networks’ site.

Latest news

1

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

2

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

3

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

4

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

5

UVS launches new dedicated global service Screenshot 2024-04-15 at 11.23.34.png.png

UVS launches new dedicated global service

15 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Cyber Secure 360: Safeguarding Your Digital World
CyberSecure 360 LBV-32.png.png
LBV Hub Seminars
18 Apr 2024 - 18 Apr 2024

Cyber Secure 360: Safeguarding Your Digital World

Accrington Stanley, Accrington, BB5 5BX

08:30 - 12:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
18 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin