Five key steps to making the most of Brexit

By seoBusiness

03 Dec 2020

The rules we’ll be working under once Brexit becomes final, on January 1 2021, are still undecided, but there are still steps which every business can take to protect their future.

There will be tough obstacles to navigate, but the new world we’re facing also presents opportunities for those savvy enough to take them.

Here are your next five steps to not only running a compliant business, but also turning the situation to your advantage and using Brexit as a springboard to achieve greater things.

1: Update your paperwork

If you’ve ever traded with countries outside of the EU, you’ll know there’s extra paperwork involved compared to dealing with EU countries. Now we’re out of the club, you’ll need to jump through a few extra hoops just to buy from, and sell to, our neighbouring countries. Some of this applies even if you’re only providing services and no physical goods change hands.

First you’ll need a EORI number. To move goods in or out of the UK, you’ll need a UK EORI number. To move goods in or out of the EU, you’ll need an EU EORI number. You can apply for these online, but the government predicts it could take a week to fulfil your request. Find out more at: gov.uk/eori

Customs will also want to know the HS Classification Number of anything you send over a border, as it helps them immediately identify what you’re shipping. The World Customs Organization has a full list here.

Armed with these details, the next steps you need to take will depend on your type of business, where your customers are, and how you plan to connect with them. You can find advice specific to your situation at gov.uk/transition.

2: Move your goods closer to your customer

As shipping goods across borders becomes more complex and time-consuming, it may pay dividends to consider warehousing some of your stock within the EU. Without needing to cross through customs, goods stored within EU boundaries will be able to get to your customers more quickly and at reduced cost. This helps keep you competitive in relation to companies both in the EU and in the UK.

International hubs can also be useful when handling returns. Asking a customer to send goods back through customs can be complicated for them, and ramp up the cost and time it takes you to handle enquiries. Again, to offer a competitive customer service experience, you ideally need the returns process to be as pain-free as possible.

If you’re a smaller-scale business, you may not have the resources to own and operate your own warehouses in multiple countries, but with the rise in ecommerce and cross-border trade, there are an increasing number of businesses who will handle despatches and returns on your behalf, all you need to do is send over your initial stock and let them know when you’ve received an order.

Of course this service comes at a price, varying depending on the level of services you require, but it can still be more cost-effective than establishing your own operation.

3: Manage customer expectations

Worried about how border crossings may play out in the New Year, companies are beginning to ship goods abroad and this has already resulted in lorries jamming the roads out of the country.

This backlog may take some time to clear, and even once it does, shipping goods into the EU will take longer simply because of the customs process.

With this in mind, it’s a good time to communicate with your customers and talk to them honestly about the situation. Your international shippings are set to be delayed and it’s best to prepare your customers.

You can remind customers to buy early, you can give regular transit updates so that packages aren’t assumed to be lost, and you can even give them an inside look at the preparation you’ve done ahead of the transition.

Customers won’t enjoy the delays, but if they don’t come as a surprise, and they understand that you’re working hard to minimise them, you’ll be viewed in a better light – and good customer relations can take a brand a long way.

4: Adapt to the new way of doing business

We’ve discussed how moving goods abroad is going to become more costly and time-consuming, and the same is true for international travel.

So, if there are operations you can bring back home, such as your marketing, you will be able to make savings in other areas.

Boots on the ground is a much more costly and complex option than it was up until this year. Whether it’s face-to-face meetings, trade shows or other in-person marketing, these options are – at least temporarily – off the table.

But one thing the pandemic has shown us is how much we can accomplish even when remote from others. Video conferencing has proven its worth, so international meetings can now be held at a fraction of the cost in terms of time, resources and finances.

The ease of access to both record and edit videos means that it’s easier than ever to put together a showreel of your products – showcasing them in use, from every angle, in full HD, accessible any time of day!

And through digital marketing, you can remotely reach potential audiences in any country. You can use advanced analytics to drill down the exact type of individual you’re targeting, and waste no budget advertising to anybody else. Through social media, web advertising, Search Engine Optimisation and Pay Per Click, you can run cost-effective campaigns that garner large numbers of views on your website for a fraction of the cost of regular visits to your target markets.

Of course, each country has its own trends, languages and even favoured platforms and software, but a good digital marketing agency will be able to create an effective, multi-platform, multilingual campaign on your behalf.

5: Embrace new opportunities

So far, we have addressed the various complexities which Brexit will bring. The good news – relatively speaking – is that you’re not alone. Other businesses in your field will be facing the same challenges. This, then, is your opportunity to differentiate yourself and stand out from the crowd.

If your goods are held in overseas warehouses, then the quicker delivery times are a selling point for you. Add this to your marketing.

Similarly, if your competitors are based in the EU, they’ll now be at a disadvantage to your UK-based operation. Use your close proximity, and quicker and more affordable delivery, to your advantage. Let your audience know that you’re a British-based firm, with all the advantages which that brings.

Further to this, there may be products related to your core offering that are best found overseas, which presents an opportunity for you to expand your range and become the key UK distributor.

There is no doubt that Brexit brings many challenges, but by making shrewd moves, communicating with your customers, and marketing your strengths, there are ways to not only navigate the bumpy road ahead and even turn the new landscape to your advantage.

If you’re currently selling overseas and you’re not sure what happens next for your business, or you’ve never sold abroad but are interested in learning more about the potential that awaits, talk to eBusiness UK about your options. We have built and marketed websites which have successfully generated sales around the globe and we can help you achieve the same.

Latest news

1

EDF extends life of Heysham nuclear plants EDF Heysham

EDF extends life of Heysham nuclear plants

05 Dec 2024

2

Stephen Faulkner appointed managing director of Preston-based north west law firm Napthens Stephen Faulkner

Stephen Faulkner appointed managing director of Preston-based north west law firm Napthens

04 Dec 2024

3

Manufacturing Day tour shows how Lancashire businesses are flourishing National Manufacturing Day trip to What More

Manufacturing Day tour shows how Lancashire businesses are flourishing

04 Dec 2024

4

Lancaster University Management School embarks on next phase of major refurb Lancaster University Management School

Lancaster University Management School embarks on next phase of major refurb

03 Dec 2024

5

VEKA collects promotional campaign of the year at G Awards VEKA win award at G24

VEKA collects promotional campaign of the year at G Awards

03 Dec 2024

PC PrestonMacan GIF980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
The Lancashire Festival of Business
FOB 315
Exhibitions
30 Jan 2025

The Lancashire Festival of Business

Impact Conferencing, Burnley, BB12 6QP

09:00 - 16:00

Skills Bootcamp in Procurement - Cohort 2
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
15 Oct 2024 - 17 Dec 2024

Skills Bootcamp in Procurement - Cohort 2

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

RKMS Quarterly Networking Event - Blackpool, Wyre & Fylde - Festive Fun
image00005.jpeg.jpg
LBV Hub Networking
12 Dec 2024 - 12 Dec 2024

RKMS Quarterly Networking Event - Blackpool, Wyre & Fylde - Festive Fun

RKMS Group , Blackpool, FY42DP

09:30 - 11:30

CQI and IRCA Lead Auditor Training Course ISO 9001 – Quality Management Systems (QMS)
IRCA-Certified-Course.jpg.jpg
LBV Hub Webinar
16 Dec 2024 - 20 Dec 2024

CQI and IRCA Lead Auditor Training Course ISO 9001 – Quality Management Systems (QMS)

Via MS Teams Link - RKMS Group , Blackpool, FY4 2DP

09:00 - 17:00

Skills Bootcamp in Procurement - Cohort 3
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Awards
14 Jan 2025 - 18 Mar 2025

Skills Bootcamp in Procurement - Cohort 3

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Preston Tech Connection - January Meet-Up
Nov Preston Tech Connection event banner-4.png.png
LBV Hub Networking
15 Jan 2025 - 15 Jan 2025

Preston Tech Connection - January Meet-Up

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Red Rose Awards 2025
Red Rose Awards 2025
Awards
13 Mar 2025

Red Rose Awards 2025

Winter Gardens Blackpool

18:00 - 11:59

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV118 Online Graphic
Subscribe now

Weekly news bulletin