Fat Media ecommerce site wins international award

An ecommerce website built by Fat Media for chocolatier Monty Bojangles has won an international award.

The Lancaster-based digital agency was handed the Award of Excellence in the Food and Beverage website category for its creation of a new digital shopping experience for the manufacturer at the 25th annual Communicator Awards.

The awards, which attract 6,000 entries worldwide from around the world, introduced new digital categories to recognise the work being done throughout the marketing and communications industry.

Amy Ratcliffe, Fat Media’s account director for the Monty Bojangles project, said: “I’ve been involved in many website builds but this one really did push us in terms of creativity and execution and we are absolutely thrilled with the results and the journey we have created for customers.

"To have this recognised in these international awards is certainly a personal career highlight and one that the Fat Media team is extremely proud of.”

The website for Monty Bojangles, one of the fastest growing brands in the industry, uses vintage designs, artwork and animations, combined with an easy to use navigation, allowing customers to make their own personal 'trunk' of chocolates and add their own personal messages.

This website really did push us in terms of creativity and execution and we are absolutely thrilled with the results

Amy added: “The revamp of the website has seen Fat Media use parallax and animations in a way that means the site is never completely static. User experience and customer satisfaction were top priority and we feel we are delivered on this brief with a truly unique and entertaining website experience.”