Fardella & Bell get a new website and brand refresh

By Root Fifty-Two

12 Oct 2022

website-mockup.jpg

If there’s one thing the Root Fifty-Two team love more than anything – it’s being given the creative freedom to really bring a brand to life, and do our thing! Which is why we were thrilled when we began working with the Lancashire-based Estate Agents, Fardella & Bell.

The Fardella & Bell team focus on a personal, down-to-earth and modern approach to selling properties – and pride themselves on dispelling the stereotypes associated with traditional estate agents… something that certainly seems to be working in their favour!

The business is currently going from strength to strength, having recently opened a new office in Padiham. So, looking for ways to celebrate and reflect this exciting period of growth for the company, the Fardella & Bell team came knocking on Root Fifty-Two’s door back in April – and haven’t looked back since!

After several chats with Aimee, Fardella & Bell’s founder, our creative team decided that an entirely new website and a brand refresh was the way forward, and so, we got to work!

Michael, our talented creative lead, thoroughly loved working on this project and worked closely with Aimee, to ensure the creative vision was right.

“We understand that having someone play around with your brand can be really daunting for businesses – as your brand is an integral part of your business identity. So it was really great that Aimee and the team put their trust in us entirely,” says Michael, “Having the creative freedom to bring a brand back to life is something we all thoroughly enjoy, and it means a lot when our clients are happy to hand over the reins and let us do what we do best!”

“I could see that the brand needed modernising and some vibrancy adding to it, which is why we removed cold colours from the colour palette and introduced some warmer blues and creams to compliment their existing mauve colour.”

“We also brought in some new accessible typefaces to ensure the brand remained professional and consistent both in-person and digitally – as well as including handwritten features and personal touches here and there to reflect Fardella & Bell’s personal and friendly approach to business.”

Once the design and branding had been perfected, it was onto the works of our talented Web Development team – who got to work building a website that prioritised usability and customer experience, to increase conversions and enquiries for the business.

Lee, our web developer, had this to say…

“Working with the Fardella & Bell team was great; they knew exactly what they wanted and provided great feedback, which always helps!”

“We integrated Property Hive into the Fardella & Bell site, which allows them to sync their properties between Rightmove and their own site. Whilst I’ve worked with the Property Hive platform before, I’ve not gone to lengths to make it as bespoke as we did for Fardella & Bell, so it was a great learning experience to get to grips with their API.”

Fardella & Bell Founder, Aimee said: “ The Root Fifty-Two team are friendly and creative, just what we needed to refresh our brand and website ready for the launch of our new shop in Padiham. The team couldn’t be more approachable and knowledgeable, and they took the time to get to know our needs and wants in order to deliver our vision.

"We could not recommend R52 enough! We could not be happier with the final product. We believe the stand-out custom design compliments us as a company; more importantly, it reflects our values and the services that we provide to our past, present and future customers.”

Check out the new Fardella & Bell website here!

If you’re looking for ways to bring your brand back to life, or reconnect with your clients and customers – get in touch with our talented team of creatives on 01282 911910 or email us at [email protected]!

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin