Fardella & Bell get a new website and brand refresh

By Root Fifty-Two

12 Oct 2022

website-mockup.jpg

If there’s one thing the Root Fifty-Two team love more than anything – it’s being given the creative freedom to really bring a brand to life, and do our thing! Which is why we were thrilled when we began working with the Lancashire-based Estate Agents, Fardella & Bell.

The Fardella & Bell team focus on a personal, down-to-earth and modern approach to selling properties – and pride themselves on dispelling the stereotypes associated with traditional estate agents… something that certainly seems to be working in their favour!

The business is currently going from strength to strength, having recently opened a new office in Padiham. So, looking for ways to celebrate and reflect this exciting period of growth for the company, the Fardella & Bell team came knocking on Root Fifty-Two’s door back in April – and haven’t looked back since!

After several chats with Aimee, Fardella & Bell’s founder, our creative team decided that an entirely new website and a brand refresh was the way forward, and so, we got to work!

Michael, our talented creative lead, thoroughly loved working on this project and worked closely with Aimee, to ensure the creative vision was right.

“We understand that having someone play around with your brand can be really daunting for businesses – as your brand is an integral part of your business identity. So it was really great that Aimee and the team put their trust in us entirely,” says Michael, “Having the creative freedom to bring a brand back to life is something we all thoroughly enjoy, and it means a lot when our clients are happy to hand over the reins and let us do what we do best!”

“I could see that the brand needed modernising and some vibrancy adding to it, which is why we removed cold colours from the colour palette and introduced some warmer blues and creams to compliment their existing mauve colour.”

“We also brought in some new accessible typefaces to ensure the brand remained professional and consistent both in-person and digitally – as well as including handwritten features and personal touches here and there to reflect Fardella & Bell’s personal and friendly approach to business.”

Once the design and branding had been perfected, it was onto the works of our talented Web Development team – who got to work building a website that prioritised usability and customer experience, to increase conversions and enquiries for the business.

Lee, our web developer, had this to say…

“Working with the Fardella & Bell team was great; they knew exactly what they wanted and provided great feedback, which always helps!”

“We integrated Property Hive into the Fardella & Bell site, which allows them to sync their properties between Rightmove and their own site. Whilst I’ve worked with the Property Hive platform before, I’ve not gone to lengths to make it as bespoke as we did for Fardella & Bell, so it was a great learning experience to get to grips with their API.”

Fardella & Bell Founder, Aimee said: “ The Root Fifty-Two team are friendly and creative, just what we needed to refresh our brand and website ready for the launch of our new shop in Padiham. The team couldn’t be more approachable and knowledgeable, and they took the time to get to know our needs and wants in order to deliver our vision.

"We could not recommend R52 enough! We could not be happier with the final product. We believe the stand-out custom design compliments us as a company; more importantly, it reflects our values and the services that we provide to our past, present and future customers.”

Check out the new Fardella & Bell website here!

If you’re looking for ways to bring your brand back to life, or reconnect with your clients and customers – get in touch with our talented team of creatives on 01282 911910 or email us at [email protected]!

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin