From mill to Milan: EXP launches B2B campaign for James Cropper

By EXP

09 Jul 2024

EXP JC.jpg.jpg

Award-winning brand and digital consultancy EXP has launched a new B2B campaign for British paper and advanced materials manufacturer, James Cropper.

The campaign – Sometimes It Is Black & White – seeks to target luxury European brands, dispelling the myths surrounding sustainable packaging and promoting the potential of recycled papers within the Rydal Packaging Collection.

Sustainable credentials are at the heat of the campaign, with 10 statements that have been distilled into uniquely designed typographic sample cards, beautifully finished with foils and embosses to demonstrate the possibility of Rydal papers – inspiring brand marketers and designers alike.

The cards are contained in a tactile folder with embossed details inspired by the topography of Rydal Water, close to the James Cropper mill, finished using Foilco’s Smiley Yellow 6640 for maximum impact.

EXP collaborated closely with James Cropper and Foilco to push the boundaries of what’s possible; following the process from production at the Mill in Burneside through to a successful launch in Milan at Packaging Première & PCD with over 8000 attendees.

Alongside the paper samples, EXP also provided exhibition stand design, and launch support for social media with the production of digital assets including animated statements and video content filmed in Milan.

Jordan Scott, marketing communications manager at James Cropper Paper & Packaging, said “By joining forces with other innovators in the supply chain we were able to work collaboratively navigating a strategic marketing campaign that focused on breaking the myths surrounding recycled materials within the luxury packaging market. Recognising the need to bolster our strategic marketing and brand positioning, EXP became an integral part of our team, helping us refine our product architecture and portfolio positioning enabling us to target specific demographics with clarity and consistency.”

Tom Grattan, managing director at EXP said “This has been a great campaign to work on combining our commercial and creative heads to maximise impact and demonstrate the potential of the Rydal Packaging Collection. We’re delighted to have seen such a great response to the final product, and collaborate with the teams at James Cropper and Foilco”. 

EXP were winners of the Design Award at the 2023 Lancashire Business View Red Rose Awards.

Latest news

1

MHA lists on AIM for £271m Rakesh Shaunak MHA Retouch

MHA lists on AIM for £271m

15 Apr 2025

2

164-home golf course development drives ahead Ingol plans by Northern Trust

164-home golf course development drives ahead

14 Apr 2025

3

Green light for £24m village development Applethwaite Grimsargh site

Green light for £24m village development

14 Apr 2025

4

Homebuilder unveils Clayton-le-Woods development Wain Homes site

Homebuilder unveils Clayton-le-Woods development

14 Apr 2025

5

Blackpool Grand’s restoration project is a triumph Blackpool Grand exterior

Blackpool Grand’s restoration project is a triumph

14 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Pure Leisure Group to Host Job Fair as Part of Recruitment Drive
sllv ext 66.jpg.jpg
LBV Hub Exhibitions
23 Apr 2025 - 23 Apr 2025

Pure Leisure Group to Host Job Fair as Part of Recruitment Drive

South Lakeland Leisure Village, Carnforth, LA5 9RN

09:00 - 17:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Freelancer Meet-Up: April
1.png.png
LBV Hub Networking
25 Apr 2025 - 25 Apr 2025

Preston Freelancer Meet-Up: April

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin