Everything you need to know about CTA's

By Tall Zebra Designs Ltd

10 May 2022

CTA’s are not just for Ads 

Many people assume CTA’s are quite aggressive, pushy and just used on Ads to encourage people to BUY NOW, but this isn’t true. CTA’s don’t just need to feature on Ads or your website but on emails and social posts too. Emails with a single call-to-action can increase clicks by up to 371% and sales up to 1617%. They can also be worded much more gently and softer than you would imagine too. By speaking to people like they are people, in a friendly, conversational way, you can bet you are going to get button clicks.  

Your competitors probably aren’t using them effectively  

Here is your opportunity to get ahead of the game and undercut your competition. 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. This means that more than half don’t!  If you thread lots of varying kinds of friendly call to action buttons across your website in very visible places you're already in a great position to gain more leads. That’s not to mention if you include them in your Ads, social channels and emails too! 

They’re more effective on minimal websites, ads and posts.  

Call-to-actions that are surrounded by more negative space and less clutter increase a company’s conversion rate by 232%. The less noise there is on your website, or post the more people will be drawn to your call to action button. People like clean-cut aesthetics and it really does motivate people to click and find out more.  

Buttons covert the most  

Just like we’ve mentioned people are all about the visuals and by making CTAs look like buttons businesses have created a 45% boost in clicks. Yes, that’s right. Simply the shape of the CTA can encourage people to add to basket, find out more, have a chat or continue to checkout.  

Colours matter  

Hubspot performed a study which found that a red-coloured CTA button performed better than a green-coloured one, 21% more people clicked on a red CTA button as opposed to the green. Now we’re not saying red might work best for everyone, you might need to perform research on your sector, people click different colours for different reasons. You can also run your own little experiment, have your buttons one colour for one month and another colour on a different month and see which works best for you. 

If you’d like any help with CTAs or advice on other digital marketing methods, get in touch. 

Latest news

1

New leader proposed for South Ribble Borough Council Jacky Alty and Matthew Tomlinson

New leader proposed for South Ribble Borough Council

16 May 2025

2

Lancashire manufacturer creates innovative recyclable housing cabinets for worldwide market Ritherdon cabinet

Lancashire manufacturer creates innovative recyclable housing cabinets for worldwide market

15 May 2025

3

Blackburn Chemicals unveils most advanced powder defoamer chemical plant in the world Jack Lamb, Sales Manager at Blackburn Chemicals, Bohdan Ratycz, International Trade Adviser at the Department for Business and Trade, and John Covill, Managing Director of Blackburn Chemicals

Blackburn Chemicals unveils most advanced powder defoamer chemical plant in the world

14 May 2025

4

HealthLink expands specialist medical device logistics services to the UK Health Link in Blackburn

HealthLink expands specialist medical device logistics services to the UK

14 May 2025

5

Victorian Plumbing Group announces move to reinvent MFI brand in half year results Victorian Plumbing acquired the MFI brand

Victorian Plumbing Group announces move to reinvent MFI brand in half year results

14 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 720px 1
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin