The SEO campaign, designed and executed by Lancashire-based digital marketing agency, every1, attracted increased visitors to the FSB website which in turn also led to a boost in membership applications.
![](https://www.lancashirebusinessview.co.uk/images/articles/2018/oct-2018/uk_search_awards_2018_-_shortlisted_badge_every1.jpg)
FSB were keen to introduce their brand to more potential members within the small business community, and influence current perceptions of the organisation. every1 created almost 300 highly-targeted advice articles, which provided exactly the right advice and support, for the right audiences, at the right point in time.
Return extends long-term beyond the life of the campaign, and is expected to continue for the next couple of years, totalling 270,000 website visitors.
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