Diversifying with digital

There’s no doubt that the pandemic has changed the way we work beyond recognition over the past few months. Zoom’s share price has grown three-fold as they host what has become the new norm in business meetings, and we’ve all altered how we purchase goods and services as both businesses and consumers.

One can’t help wondering what impact the pandemic would have had on businesses in a time before laptops and the internet. There is no doubt that, as is often the case with global events of this magnitude, necessity would have rapidly sped up the development process.

The next question is, how can we diversify to make effective use of the wide range of digital platforms available to adapt and evolve and find new ways of working to the benefit of our customers?

Our team at Stone Create have been working closely with our clients during these unprecedented times to ensure that, wherever possible, we take advantage of every opportunity to adapt business operations to this expanded digital landscape.

From helping our clients in the educational sector to implement home learning, virtual events and digital pupil admin processes; to supporting Lancashire-based soft furnishing business, Plumbs, implement an eCommerce solution that keeps their product offering relevant.

What would the impact of the
pandemic have been on businesses in a time before laptops and the internet?

Now is the time for us all to think outside of the box and understand the growth prospects that digital channels can bring in our marketing activity, but also in our day to day activities too, from events, to processes and selling and promoting our products and services online.

If you’d like to challenge the norm and see how your business could benefit from diversifying with digital, the Stone Create team would be happy to look at your options with you.

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