Creativeworld launches new technology in Spain

Property marketing agency Creativeworld has been appointed by Cushman & Wakefield Madrid to develop a bespoke digital data room, the first of its kind to be unveiled to the Spanish marketplace.

The appointment will cater for its their latest retail investment opportunity, Islazul.

Creativeworld's data rooms are an online platform, found through a registered domain name, that allow you to upload confidential files such as legal documents, tenancy schedules, floor plans and photography to a secure private, log-in area, which can be accessed only on request.

Anyone wanting to view or download these hidden documents must first be granted access; once granted access the individual will be sent a set of personal log-in details which will enable them to release the files.

It is not Creativeworld's first international project. The team has has previously worked with clients in Russia, Saudi Arabia and most recently Ireland.

Creativeworld managing director Clive Wood said “As a business we invested a lot of time into our data room offering, as it was an area in the digital market we felt was going to take off in the future. As an agency, it’s our job to not only produce creative design ideas, but to ensure we are able to offer our clients the very latest and up-to-date technologies and services.”

The newly developed data room includes a uniquely designed front end which allows images of the award winning shopping centre to do most of the talking. Once users enter the site, they are able to explore the investment in more detail. Key messages are presented along with links to a photo gallery, floor plans, contact details and a separate download area.

Since opening in 2008, Islazul shopping centre has established itself as the “must-go” urban fashion & leisure family destination for the south of Madrid. “It was important to Cushman & Wakefield that we created a design concept that best represented the retail centre’s individual personality, style and appeal. With this this in mind we decided it would be beneficial to incorporate the scheme’s striking imagery available throughout.” added Adam Wood, digital media designer at Creativeworld.