Creativeworld completes uniform finish for Simon Jersey
Creativeworld has been selected by workwear giants Simon Jersey to produce the company’s new range of corporate mailers, for distribution to over 65,000 of its existing client base across the UK.Creativeworld sales and marketing manager David Bates said: “When we received the call from the Simon Jersey team asking if we’d like to be considered for the project we were keen to learn more of their requirements and what they had in mind, confident that we could develop the perfect creative for them."
The brief was to develop creative design options and layouts for six different business sectors for the 2013 Simon Jersey product range, along with indicative internal spreads for each.The exciting range of mailers, branded under the ‘Work in Fashion’ strapline, included a series of six bespoke 12 page and 8-page design offerings, each showcasing an industry specific range of work attire from the latest Simon Jersey range.
“When we are creating something that will distributed to a company’s clientele, such as a mailer, it’s important we capture the brand’s identity and what they represent throughout the document. This is something we really focused on when we developed the design and layout of the mailer,” added David. "At Creativeworld we feel it’s important to develop a true understanding of each company we work with. By having this understanding and appreciation of their vision and direction and what they hope to achieve, we are able to create innovative solutions designed specifically for them, so delivering something truly unique to that business."