Creativeword helps market St. Enoch Shopping Centre

By Creativeworld

06 Dec 2013

Creativeworld has been instructed by the Cushman & Wakefield investment team to develop a strategic marketing campaign for the newly available St. Enoch scheme in Glasgow, ready to put to the market.

Having worked in the commercial property marketing industry for over 20 years Creativeworld was able to identify immediately what the shopping centre required in order to appeal to potential investors.

The design team produced a 32-page, case bound brochure, showcasing both aerial and location photography, custom drawn site maps and charts where designed and included detailed in-depth analysis of the site’s financial standings, including tenancy schedules.

The portfolio was also built into an interactive brochure format allowing the Cushman & Wakefield agents to easily send information through to interested parties.

As part of the marketing package a custom built interactive website was designed and developed. The site included fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment.

James Wood said: “We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it. We have been working with Cushman & Wakefield on a number of their exciting investment opportunities in recent months, which have seen us develop an exciting range of marketing portfolios with them in recent times.” St. Enoch occupies a pivotal position in the heart of Glasgow city centre giving it a prime retail pitch and currently comprises 824,000 square feet of retail and leisure space across 116 separate units, attracting with it over £1.89bn of comparison goods spend per annum.

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