Craft your case studies with video testimonials

Testimonials for your business are an incredibly powerful tool.

Happy clients are one of the most effective sales tools for any business, and the video testimonial is the daddy of them all – it adds authenticity and credibility which the written word can’t quite match. Why? Because we’re a sceptical lot, increasingly we are assuming written praise could be created by anyone whereas seeing a real person genuinely singing our praises takes away that doubt.

And it does that in several ways:

Trust – provided it’s created in the right way with absolute focus on the message and the creative steer, a testimonial heard from the mouth of a real person is more trustworthy than text on a web page, simply because we have proof of its authenticity. Engagement – potential customers are keen to absorb the experiences of existing clients, so if the product or service they are talking about is relevant to the viewer, they will be drawn into the story and message of the testimonial It’s visually appealing – increasingly us humans are a visually demanding lot and a polished, carefully crafted video testimonial will stand out on a crowded news feed!

And aside from showing that you are professional and serious about what you do, having a well-made testimonial video on your website brings many additional advantages:

Regular video content added to a website is great for SEO. Google loves video so having content that is engaging and targeted to your specific audience and your company values will always be a positive. The words spoken in a video testimonial are vital but away from what’s said, your video will tell potential customers far more than lines of text could ever do, through tone, sincerity and body language. All of these are vital indicators as to weather a message is genuine or not. From a social media standpoint, it is very easy to post a completed testimonial video on social media and as we all know, just like Google, social media loves video content. Just remember to always upload directly to your chosen platforms rather than just sharing a YouTube link across them as it really helps to get more traction.

So, if a video testimonial is produced with absolute focus on the delivered message and with a visual treatment that is right for your business, you won’t go far wrong. And to show you that we practice what we preach, follow this link to see some of our own video testimonials: https://www.bigtank.co.uk/client-review-videos