Community song to put Fylde Coast in spotlight for inclusion

By Iced

21 Feb 2020

afc-post-check-out.jpg

The Access Fylde project, which launched in April last year, has already helped many businesses throughout the Fylde Coast make their venues more accessible and increase revenue with free accessibility audits.

Many companies in the region also have a greater understanding and empathy of the issues faced by people with disabilities, thanks to the project’s free awareness training. The passionate and dedicated team have planned and held many incredible events including illuminating Blackpool Tower, Fleetwood Marine Hall and Lytham Windmill purple for Purple Tuesday; performing at Lytham Festival; holding a comedy night, welcoming the Paraorchestra and profoundly deaf virtuoso Evelyn Glennie performing. 

The purple pound, which is the spending power of disabled people and their families is worth £249 billion. It is increasing by an average of 14% per annum, yet it is estimated that less than 10% of businesses have a targeted plan of how to access the disability market and encourage them to spend money. The new song “Purple Pound” was an entertaining idea to help spread the message that small changes make big differences to improving accessibility. 

The song was written, produced and filmed by the charity and all companies featured in the video have received support from Access Fylde and made incredible changes. They are great examples of companies who help fly the flag for promoting what a positive and accessible place the Fylde Coast is to live and visit. Everyone featured in the video has a visible or non-visible disability; showing that it’s just as vital to understand and accommodate the needs of people with conditions such as Anxiety, Autism, Depression and Dementia too. 

Purple Pounds Bolster the Local Economy 

Over the past decade organisations and businesses have seen a big push on equality and diversity; bringing them many benefits including greater customer satisfaction and a stronger bottom line. However, many business owners still don’t understand how to make a venue, product or service more inclusive; creating an atmosphere where staff, visitors and customers feel valued, respected and have access to the same opportunities.

Accessibility is a key aspect in constructing an inclusive place; making people feel thought about, catered for and welcomed; that they belong and are part of something. Encouraging accessibility in businesses (both on and offline) is about considering how easy it is to reach and enter your premises, communicate with you, use your services or products, book tickets or purchase from you, find out relevant accessibility information, navigate your premises or business website and understand your services.

Promoting inclusion and enhancing accessibility not only gives visitors and guests more independence by needing to be less reliant on other people but it ensures their privacy and dignity. The increased customer satisfaction and improved customer service ensures a positive experience, repeat business, a positive review or recommendation and increases turnover. 

Accessibility Across the Fylde Coast is Vital 

Alan Reid, CIO of Disability First, the Blackpool charity which spearheaded the Access Fylde Coast project, comments: 

“We greatly want to live in a world that is designed to include everyone, regardless of whether they suffer with a disability or not. The Fylde Coast is flying the flag for inclusion with so many businesses taking our free accessibility audit, disability awareness training, attending our accessible events and putting our guidance into practise; helping to create a positive place for all!”

“This song and video captures what Access Fylde is all about; having fun! The companies we filmed at included Artisan Tiles, Staff at Blackpool Transport (provided by the amazing charity Project Search who help people with disabilities find permanent employment), Devon Hair & Beauty and Sandcastle Waterpark in Blackpool; Clarity Opticians, Health and Harmony Singing Group, Wyre Wheels at Fleetwood YMCA and Men’s Shed in Fleetwood have all taken on board our advice and are shining examples of how all companies should be! We also show the fabulous Fylde Coast Guide dogs meeting on Lytham Green and our signer was provided by Co Sign. Accessibility means that everyone has access to more enjoyment in life; doesn’t every person deserve that?” 

“We also wanted to spread a bit of love across the community; showing that we are all the same; people with disabilities are not to be feared and highlighting that all disabilities are not visible. The government’s fantastic Inclusive Transport Strategy and Access for All programme has made great changes to the Parking Blue Badge scheme and is also pushing for all public transport to become fully-accessible. Thankfully we have access to great accessible transport across the region but this is brilliant news nationwide!”

Accessible parking is already a lifeline for so many disabled people but now those with non-visible conditions such as Autism, Dementia, Parkinson’s, Arthritis, Anxiety, brain injuries and reduced mobility can apply for a Blue Badge. It will enable far more people to travel to work, socialise, access shops and services and greatly improve and enhance people’s lives. There’s so many positive changes being made but lots more still to do!”

Purple Pounds Boost Business 

Accessibility is invaluable to consider in Business and tourism; which is why Access Fylde Coast provide businesses with free accessibility audits, disability awareness training and a schedule of accessible events. People with disabilities are still able to purchase shares, apply for credit cards and mortgages. They are consumers and should have the same rights and opportunities as such. As our population ages and people live longer, more and more people will require products, services and venues to be accessible. 

Accessibility doesn’t just mean physical access but how something is designed to be used, reviewed, read or otherwise accessed by someone who is living with a disability or impairment of some kind. Designing and creating a company’s products and services to be used by as many people as possible; both those living with a disability and without, is good business sense. Ensuring you put small steps in place to be more inclusive, is not just the right thing to do but highly profitable too. It does not need to cost the earth; changes that make the biggest difference are free! It’s costs nothing to create a welcoming, warm and supportive environment for all. 

Being inclusive is much more than just the right thing to do; enhancing accessibility is a smart business decision overall giving you access to a larger client base. There are many benefits that come with enhancing accessibility that are way beyond legal compliancy. The impact on turnover can be significant but also you are playing a part in giving your customers independence, gaining respect as a socially responsible company and building strong relationships with your community. There are many solutions to enhancing accessibility but it is best looked at as an on-going process; working towards including more people as the fabulous businesses and services featured in the video all are. 

“Purple Pound” is available to hear, view and download here.

The Access Fylde Coast project is spearheaded by Blackpool charity Disability First and was made possible thanks to a cash injection of £985,522 from the Coastal Communities Fund, as part of a Government initiative to invest £250 million in our much-loved seaside resorts.

www.accessfyldecoast.co.uk

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin