Clock strike with Christmas campaign
The firm developed a quirky mailer for The Lowry’s conference and events team that they could send out thanking existing customers for their business as well as targeting new customers.
Clock developed an interactive game to engage with the audience and incentivise them to leave their data. The game lasts approximately one minute, and high scorers on the leader board have the opportunity to win a selection of prizes. This is the 5th Christmas campaign that Clock has worked on for The Lowry.
Davinia Hamilton-Maddox of Clock said: “The Lowry Christmas campaign has steadily built up a following and last year’s decision to go digital had significant results. This year the challenge was to design something light hearted that would appeal to the primary B2B audience as well as consumers looking for a space to hold private functions. It also had to be something that would grab attention, without being too time consuming to complete. In addition, a ‘Send to a friend’ facility was an important part of the strategy to widen the net from The Lowry’s existing database and encourage new users.”